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Walmart Unveils Family-Focused Fall Event Series

PYMNTS

Walmart has unveiled a fall event series for families that includes a Halloween Camp by Walmart, a gameday experience and a Halloween event. The events come on the heels of the retailer’s complimentary Drive-in Movie series, at a time when shoppers are encountering a "new normal," according to a Monday (Oct.

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

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eCommerce Media Gets Its Own Upfront Event

PYMNTS

At a time when retail revenue is precious and the shift to Digital 3.0 The selling point is compelling, as it places a brand’s ads in front of a customer at the exact time they are in the market. The selling point is compelling, as it places a brand’s ads in front of a customer at the exact time they are in the market.

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Amazon Works SMBs Into Prime Day Events

PYMNTS

13 and 14, consumer perception of the event as a holiday shopping kickoff remains to be seen. New research from Retail Me Not suggests it could be the official gateway to fourth quarter sales. In a survey of 3,000 shoppers, the online fashion retailer says Prime Day is expected to be the No.

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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

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Apple Resumes Operation Of All China Retail Locations

PYMNTS

After it was forced to shutter its retail locations in China because of the spread of COVID-19, Apple Inc. China is the third-largest market for the tech company. The tech firm has also begun to make additional space in its retail locations and calling off some of its classes to stop the virus from spreading.

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Amazon Expected To Debut New Alexa Hardware At Annual Event

PYMNTS

Amazon will host an event on Sept. At last year’s event, Amazon announced 15 Alexa-enabled products, including a microwave, new Amazon Echo products, a wall clock with Alexa built-in and more. Amazon’s Alexa is reportedly the most-used voice assistant on the market, found in more than 60,000 smart home devices from 7,400 companies.

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