Digital Strategies Events Marketing Retail 
PYMNTS
AUGUST 10, 2018
Traditional retail locations, ranging from fashion and home furnishings to hardware and department stores, have been forced to make significant changes in the face of heightened competition from eCommerce giants like Amazon and omnichannel powerhouses, like Walmart and its online unit, Jet.com.
PYMNTS
MAY 12, 2020
The digital shift, to paraphrase Gil Scott-Heron , will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities.
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Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.
PYMNTS
NOVEMBER 16, 2020
But he noted that “while this is a very dramatic short term event, we continue to be focused on the longer term and executing to continue to grow our market share and execute on our digital strategy, which is now more important than ever.". In the U.S., he said, trends have been relatively consistent.
PYMNTS
MARCH 2, 2020
As carmakers were forced into contingency planning, digital strategies emerged as a means of saving a portion of their marketing activities. However, it was noted that automakers are seeking methods to reduce costs and better target their marketing efforts.
Gonzobanker
MARCH 28, 2024
In fact, according to Cornerstone’s What’s Going On In Banking 2024 report, 14% of banks and 20% of credit unions stated that they are less than 25% complete with their digital transformation. In the face of a digital vendor landscape teeming with activity and competition, financial executives have several key trends to consider: #1.
Perficient
SEPTEMBER 29, 2020
In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.
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