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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
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eCommerce Media Gets Its Own Upfront Event

PYMNTS

At a time when retail revenue is precious and the shift to Digital 3.0 The selling point is compelling, as it places a brand’s ads in front of a customer at the exact time they are in the market. The selling point is compelling, as it places a brand’s ads in front of a customer at the exact time they are in the market.

Retail 151
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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210
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Amazon Works SMBs Into Prime Day Events

PYMNTS

13 and 14, consumer perception of the event as a holiday shopping kickoff remains to be seen. New research from Retail Me Not suggests it could be the official gateway to fourth quarter sales. In a survey of 3,000 shoppers, the online fashion retailer says Prime Day is expected to be the No.

Retail 141
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Tailored Brands Might Seek Bankruptcy In Q3

PYMNTS

Men’s Wearhouse owner Tailored Brands might seek bankruptcy in the third quarter of its fiscal year, according to a 10-Q regulatory filing with the U.S. Tailored Brands said the pandemic had a significant effect on its business, as has been the case with a number of merchants. Securities and Exchange Commission (SEC). “We

Branding 132
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Perficient and Lake Champlain Chocolates Win Award for Incredible Paid Search Results

Perficient

Our Paid Search team earned some well-deserved recognition last week when their paid search campaigns for long-time client Lake Champlain Chocolates won Best Use of Search – Retail/Ecommerce (PPC) at the US Search Awards. It was a well-executed campaign with a great outcome for the brand. It was amazing work.”.

Trends 508
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Retail Ecommerce Ventures Calculates Its Next Moves

PYMNTS

When speaking with Tai Lopez , the executive chairman of one of the more disruptive retail companies in the pandemic period, it could be expected that the conversation would center around one topic: retailing. The distribution channel is digital, one in which the mass market has become comfortable with recency and frequency.

Retail 142