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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

The pandemic seems to have had a strong positive impact on participation in the entire sport of running,” Fleet Feet’s Director of Retail Experience Matt Werder told PYMNTS. Even now that its stores are open, the retailer has discovered that its eCommerce, curbside pickup and virtual fitting services remain popular with customers.

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Back-to-School Retail Meets Digital 3.0 FIT Framework

PYMNTS

The retail industry is facing its first sales event of the pandemic with the coming of back-to-school sales. The projections were led by the National Retail Federation (NRF) this week, as it foresees record sales for back to school. Second, are retailers removing friction from the buying process?

Retail 186
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Retailers Give Fresh Focus to Single Consumers

PYMNTS

Single consumers are a force of nature as well when it comes to retail. Single people, often neglected by many retailers – at least based on complaints and stereotypes found online – seem to be getting fresh attention in this era of online and mobile shopping, and shopping clubs. Take Costco, for instance. Singles’ Day. Big Growth.

Retail 133
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National Small Business Week Celebrates the American Entrepreneurial Spirit

Abrigo

Small Business Administration What creates two out of three net new American jobs; produces close to half of our nation’s goods and services (nonfarm private GDP); and can be found, coast to coast, in every small town, big city and rural enclave? Tune in all week for live-streaming , beginning at 7:30 p.m. Every business starts small.

National 150
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Digital Couponing Rises With The Digital Shift

PYMNTS

Inmar Intelligence , one of the leaders in digital couponing, reported last week that enrollment in digital coupon programs among the top 30 percent of national grocery chains has grown 93 percent year over year since March 1. Now is not the time for CPGs and food retailers to back away from promotional activity.

Branding 239
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How Retailers Are Putting The Spotlight On Toys After Toys R Us

PYMNTS

Major retailers are stepping in to fill the void left by Toys R Us: Walmart , in particular, is growing its toy assortment by 30 percent in its brick-and-mortar stores, and by 40 percent online. To that end, the retailer is rolling out “thousands” of additional items to give customers more options.

US 100