PYMNTS

JANUARY 19, 2021

This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online. But this is not just a marketing strategy, it’s also an insight engine when used well. All of this is on top of the enhanced safety driven by contactless payment.

Retail 211

Retail Payments Online Marketing Strategies 211

PYMNTS

MAY 19, 2020

According to the company, digital couponing will also benefit from canceled sponsorships for the NBA, MLB, Olympics and other sporting events. As consumers continue to navigate these challenging financial times, digital marketers have an opportunity to deploy innovative online campaigns promoting savings offers,” says Digital Media Solutions.

Branding 239

Branding Retail Meeting National 239

PYMNTS

MARCH 30, 2020

” Trade shows, Good explained, often account for a significant portion of B2B vendors’ marketing budgets. With those events now canceled, CMOs now have to reallocate that cash through other avenues. They don’t have that anymore, so they’re looking for alternatives.” Digitization’s Shortcomings.

Strategy 171

Strategy Tools Marketing Marketing Strategies 171

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. This comes one year after the online retailer brought on more members to its Prime service in its history on the first day of the event, despite a rise in annual membership fees from $99 to $119.

Comparison 109

Comparison Google Marketing Strategies Retail 109

William Mills

OCTOBER 3, 2019

Being involved in local and community events gives credit unions the opportunity to further their brand recognition while actively engaging with existing and potential members—this can help establish, deepen and retain current member relationships while building new ones. Your members are an integral part of your brand.

Community 43

Community Marketing Strategies Strategy Branding 43

Abrigo

OCTOBER 4, 2016

The good news is that, even for institutions that have limited resources to focus on marketing, there are some easy ways to get started that can quickly impact loan application rates. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

Resources 236

Resources Marketing Strategies Strategy Community 236

Independent Banker

FEBRUARY 28, 2023

ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

Marketing 91

Marketing social media Community Bank Video 91

Insights on Business

FEBRUARY 13, 2019

For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Explore IBM Banking and Financial Markets Solutions. Event Hashtag: #Think2019. IBMFintech Twitter. IBMLive Twitter.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

MARCH 6, 2018

According to the report, during the week-long celebration luxury and fashion companies tend to fare well which is why they have been rolling out promotions such as filling red envelopes with so-called lucky money that translates into discounts off products and embracing different marketing strategies.

social media 100

social media Marketing Strategies Branding Meeting 100

PYMNTS

MARCH 12, 2020

That helps retailers drive marketing strategy, which in turn can boost customer throughput and average revenue per user (ARPU). And with a nod to current events, as the retail landscape shifts (at least for now, and possibly for a lot longer): “There are a lot more channels than there used to be,” he said.

Retail 182

Retail Data Examples Online 182

PYMNTS

AUGUST 17, 2018

For the anniversary sale, online accounted for more than 40 percent of sales during the event, Nordstrom said. “On Despite our efforts, we experienced some website issues as we encountered unprecedented levels of demand on the first day of the event,” he said. That said, problems popped up.

Los Angeles 100

Los Angeles Online Marketing Strategies California 100

William Mills

SEPTEMBER 11, 2017

Congratulations to all presenting companies; it’s HARD to get accepted to Finovate Fall compared to other Finovate events. This is my 7th year of live blogging these events and this is my 21st Finovate. This is the 21st Finovate for me (1,400 demos?) over 10 years. It’s SHOWTIME! Welcome to Finovate Fall NYC 2017!

Marketing Strategies 63

Marketing Strategies Community Bank Strategy Financial Technology 63

FICO

MARCH 28, 2023

At our annual FICO World event, we host Women in Leadership seminars and forums. We have also organized regional forums for female leaders in fintech, such as a recent Women in Leadership event held in Toronto in December 2022. Stephanie has previously held executive roles at Apttus, Oracle and RightNow Technologies.

Leadership 52

Leadership Software Community Florida 52

PYMNTS

JULY 22, 2020

The retail industry is facing its first sales event of the pandemic with the coming of back-to-school sales. FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies.

Retail 186

Retail Meeting Arizona Florida 186

PYMNTS

AUGUST 12, 2020

For decades, the insurance industry is quite literally a lifeline for those affected by unfortunate events. With more investment comes more innovation, which will be imperative for the sector to adjust its market strategies to fit the new normal of today.

Policies 229

Policies Marketing Strategies Industry Payments 229

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

William Mills

SEPTEMBER 24, 2018

There are a number of great events in FinTech but this one I do my best to attend each year. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. and I are looking forward to watching the future of fintech unfold live on stage. at kt@williammills.com.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

PYMNTS

APRIL 16, 2020

That doesn’t make the brand unique in today’s market – but it does give the company a platform to take an international stance on science and education, and that’s where Nuria has built its marketing platform. The donations to Save The Children show how the altruistic model can pivot based on external events.

Branding 160

Branding Community Strategy Online 160

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. While the coffee story might be entertaining, it’s not the full history of A&P’s private label strategy. Their answer was 8:00 A.M. and 8:00 P.M.,

Branding 119

Branding Millennials Retail Strategy 119

South State Correspondent

SEPTEMBER 20, 2022

Link insights to all community banking growth strategies and market activation so that multicultural banking becomes ingrained in all products, services, and marketing and is not a standalone effort. This effort looks like more multicultural events, targeted education, and tailored products for both banks.

Conference 195

Conference Marketing social media Data 195

Independent Banker

DECEMBER 28, 2015

Hamlin will appear in electronic and print ads and represent the bank at different events, such as local charity fundraisers. Meanwhile, Clark says, partnering with a local celebrity can be an effective marketing strategy for community banks to compete with national or regional banks.

Nevada 70

Nevada Regional New York Marketing Strategies 70

PYMNTS

OCTOBER 5, 2018

The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

social media 135

social media Branding Course United States 135

Long Lasting Ideas

MAY 2, 2014

These should integrate with the marketing plan action items as they relate to your promotions, events and other activities. Bank speak” can sometimes creep into marketing materials, web site content and social media posts. Are you talking to humans? How can you enhance your institutions web and social presence?

social media 76

social media Marketing Google Marketing Strategies 76

The Financial Brand

APRIL 25, 2023

This article 3 Steps to Creating Experiential Marketing That Wows the Target Audience appeared first on The Financial Brand. Take event marketing to the next level with effective interactive tactics that allow financial brands to bond with their target audiences.

Marketing 15

Marketing Branding Marketing Strategies Strategy 15

Your Full Potential

NOVEMBER 5, 2014

So many organizations understand the importance of digital marketing. But many of those same organizations lack an effective digital marketing strategy. My good friend, James Robert Lay, the President of CU Grow helps organizations prepare for and execute digital marketing strategies for organizations throughout the country.

New Jersey 35

New Jersey Houston Marketing Strategies Training 35

Social Assurance

NOVEMBER 16, 2020

Recognize the need for greater effort in developing content strategies in order to lift your social media game. We recently addressed the changing nature of marketing and what it means for financial brands. How do you effectively update your marketing strategy? How to Identify Potential Influencers.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Social Assurance

JANUARY 12, 2021

A number of tech companies, including Facebook, Google and Amazon, have all taken actions against users and platforms in the past week after political events. How do these actions affect the strategies and tactics for digital marketers? Digital Marketing Strategies Must Cross Platforms.

Marketing 15

Marketing Strategy Branding Marketing Strategies 15

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

NCR

MARCH 1, 2016

Here’s what we do know: Social media and other inbound marketing strategies are now reported to generate 54% more leads than traditional paid marketing strategies. Those are just a couple of the reasons why a huge majority of marketers, no less than 83%, believe that social media is important to their business.

Conference 40

Conference social media Marketing Strategies Strategy 40

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

William Mills

AUGUST 30, 2018

Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO Benefits.

Fintech 41

Fintech social media Branding Marketing Strategies 41

William Mills

SEPTEMBER 25, 2018

This functionality includes restaurants, events, concerts, and more. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. The mobile app contains targeted offers, lifestyle guidance, financial education, and information on functions and services.

Mobile 78

Mobile Customer Experience Lending Analytics 78

FICO

JUNE 14, 2023

Cloud-based or on-premises FICO AI-powered analytics solutions enable you to fully automate your marketing campaign, quickly respond to business requests, continuously improve marketing processes and develop hyper-personalized marketing strategies. Find out more about How to Unlock the Power of Hyper-Personalization.

Analytics 52

Analytics Strategy Survey Technology 52

PYMNTS

JUNE 9, 2018

And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. That amounts to roughly 1 percent of China’s total advertising budget for 2018.

Regional 109

Regional Retail Branding Marketing 109

FICO

OCTOBER 31, 2016

At its highest level, predictive analytics can be summarized as using historical information to predict the likelihood of a future event. These are the ones who will be analyzing the purchase patterns of the multi-channel retailer’s customers, in order to come up with an effective targeted marketing strategy.

Analytics 40

Analytics San Diego Analysis Course 40