article thumbnail

Paid social media’s place in your marketing strategy

Independent Banker

Community banks can also create ads using Facebook Ads Manager to promote new products and services, an event or an educational seminar using advanced targeting. Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., Paid social represents one component of a digital marketing strategy.

article thumbnail

Citcon: Payments Can Be The 'Digital Guide' For Retailers

PYMNTS

While some small companies will use omnichannel facilitators, like the DoorDashes of the world, to connect to their customers online, costs and lower profitability will drive many of them to look to create a digital glue between the customer in the store and their life outside it. We believe these changes are lasting.

Retail 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Couponing Rises With The Digital Shift

PYMNTS

According to the company, digital couponing will also benefit from canceled sponsorships for the NBA, MLB, Olympics and other sporting events. As consumers continue to navigate these challenging financial times, digital marketers have an opportunity to deploy innovative online campaigns promoting savings offers,” says Digital Media Solutions.

Branding 239
article thumbnail

ICBA’s Marketing Communications Toolkit

Independent Banker

ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview. Understand the platform.

article thumbnail

Building your growth plan: Key metrics to consider - Part 2

Abrigo

Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.

Resources 236
article thumbnail

How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. Digital listings, if it’s not already, should be a crucial part of your 2021 and 2022 marketing strategy. Here are a few ways this resource could play a role.

article thumbnail

How Will Retailers Deal With The Internet of Things’ Trillions of Data Points?

PYMNTS

But right now, most firms that enable commerce are struggling to enable it across the IoT, narrow channels, defined as either online or offline. That helps retailers drive marketing strategy, which in turn can boost customer throughput and average revenue per user (ARPU). You don’t have to go into the shop.

Retail 182