Insights on Business
FEBRUARY 13, 2019
Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing. –> Explore IBM Banking and Financial Markets Solutions.
PYMNTS
JANUARY 17, 2018
The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. While the coffee story might be entertaining, it’s not the full history of A&P’s private label strategy. Their answer was 8:00 A.M. and 8:00 P.M., and a 14-ounce bottle of organic teriyaki sauce at $3.48.
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PYMNTS
OCTOBER 5, 2018
The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We
Long Lasting Ideas
JANUARY 5, 2015
A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.
Social Assurance
NOVEMBER 16, 2020
Recognize the need for greater effort in developing content strategies in order to lift your social media game. We recently addressed the changing nature of marketing and what it means for financial brands. How do you effectively update your marketing strategy? How to Identify Potential Influencers.
Long Lasting Ideas
FEBRUARY 23, 2016
These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand. If you want to attract millennials, take on the bicycles and the marchers at a red light with a sports car and a rock guitarist.
William Mills
MAY 11, 2016
Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. This looks like a polling tool, to get quick client feedback, mostly about current events. What’s the market strategy? Fiserv is meeting that need for FIs and millennials.
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