William Mills

OCTOBER 3, 2019

Being involved in local and community events gives credit unions the opportunity to further their brand recognition while actively engaging with existing and potential members—this can help establish, deepen and retain current member relationships while building new ones. Your members are an integral part of your brand.

Community 42

Community Marketing Strategies Strategy Branding 42

PYMNTS

MARCH 6, 2018

This is the season where you’ll be meeting plenty of relatives and friends, so there’s a need to show your status and having the latest collection from a luxury brand is often seen as a sign of prestige and wealth.”

social media 100

social media Marketing Strategies Branding Meeting 100

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. As JCPenney grew, so did its private brands.

Branding 119

Branding Millennials Retail Strategy 119

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

William Mills

SEPTEMBER 11, 2017

Congratulations to all presenting companies; it’s HARD to get accepted to Finovate Fall compared to other Finovate events. This is my 7th year of live blogging these events and this is my 21st Finovate. This is the 21st Finovate for me (1,400 demos?) over 10 years. It’s SHOWTIME! Welcome to Finovate Fall NYC 2017!

Marketing Strategies 63

Marketing Strategies Community Bank Strategy Financial Technology 63

William Mills

SEPTEMBER 24, 2018

There are a number of great events in FinTech but this one I do my best to attend each year. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes, marketing director of William Mills Agency, is live blogging today at FinovateFall 2018.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

The Financial Brand

APRIL 25, 2023

This article 3 Steps to Creating Experiential Marketing That Wows the Target Audience appeared first on The Financial Brand. Take event marketing to the next level with effective interactive tactics that allow financial brands to bond with their target audiences.

Marketing 15

Marketing Branding Marketing Strategies Strategy 15

William Mills

AUGUST 30, 2018

Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO Benefits.

Fintech 41

Fintech social media Branding Marketing Strategies 41

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? Marketing and Compliance Survey Insights.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Independent Banker

DECEMBER 28, 2015

Hamlin will appear in electronic and print ads and represent the bank at different events, such as local charity fundraisers. Meanwhile, Clark says, partnering with a local celebrity can be an effective marketing strategy for community banks to compete with national or regional banks. You will see that return come in.”.

Nevada 70

Nevada Regional New York Marketing Strategies 70

Social Assurance

JANUARY 12, 2021

Having a few, reliable markers in mind can help your financial brand steer clear of controversy and effectively reach your followers. A number of tech companies, including Facebook, Google and Amazon, have all taken actions against users and platforms in the past week after political events. Recent actions make this topic timely.

Marketing 15

Marketing Strategy Branding Marketing Strategies 15

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. This functionality includes restaurants, events, concerts, and more. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG.

Mobile 77

Mobile Customer Experience Lending Analytics 77

PYMNTS

JUNE 9, 2018

That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. Even among American brands making a major advertising push at the World Cup this year, the thrust of that advertising is very different, reports Digiday.

Regional 109

Regional Retail Branding Marketing 109

The Financial Brand

MARCH 24, 2020

When not to turn events into live streaming. The post Coronavirus Insights for Banks & Credit Unions (Wednesday, March 25) appeared first on The Financial Brand. Impact on sports sponsorships. 19 answers to common questions. Post-COVID-19 plans.

Branding 13

Branding Marketing Strategies Strategy Digital Banking 13

Social Assurance

OCTOBER 29, 2021

This report is intended to serve as a tool for banks and credit unions to gather insights to help inform marketing and compliance investments and evaluate your current and future practices based on industry trends. Here are a few key takeaways from the 2021 report and how it will impact your brand.

Compliance 15

Compliance Survey Marketing social media 15

Social Assurance

OCTOBER 13, 2021

Whether that action is to serve and help someone learn about a particular topic, to entertain and engage them, to inform an audience about an event or social issue, or for them to take a specific action, like visiting your website. The content you create is intended to do something. Your lenders will love you!).

social media 15

social media Strategy Marketing Strategies Marketing 15

William Mills

MAY 11, 2016

Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. This looks like a polling tool, to get quick client feedback, mostly about current events. What’s the market strategy? Branded version is available. ^KT. How does this work?

Video 40

Video Mobile social media Analytics 40

William Mills

APRIL 27, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? How to Create Your Content Marketing Strategy.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Just be sure to include more about how your product can solve the visitor’s problem or otherwise benefit them, than how you intend to build your brand. Link Building. Social Media.

Strategy 53

Strategy social media Google CA 53

William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. You can look at life events such as marriage, credit card, new job, etc. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. All options are possible.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 10, 2016

We’ll be blogging live from the 2-day event, covering over 72 companies. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Check back for updates throughout the day. ^KT. Well, it’s almost show time here in San Jose!

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

MAY 11, 2016

Showing using a brand new device on a brand new connection. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Ryan Wilk (VP, Customer Success) and Robert Capps (VP, Bus. Formed in 2008; is the connection to a web site a human or a bot?

Video 40

Video Lending social media Analytics 40

PYMNTS

NOVEMBER 23, 2017

Traditions like making turkey the centerpiece of the meal, topping it with cranberry sauce, giving thanks before digging in and finishing it all off with a pumpkin pie — those traditions began as marketing strategies to sell turkeys, cranberries, pies and (to some extent) religion. Television.

Technology 135

Technology Honolulu New York City Iowa 135

William Mills

SEPTEMBER 12, 2017

Cool name and branding. I like their branding. Clearly, cybersecurity is a huge recurring theme at this event and is even more timely in light of recent events. The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me. Simplified investing app. . “90% They have raised.83

Samsung 69

Samsung Mobile User Experience Google 69

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. For credit unions, future success hinges on the ability to build long-term connections.

social media 40

social media Tools Marketing Strategies Marketing 40

William Mills

JULY 26, 2018

Videos can provide an engaging communication platform for your prospects and can be leveraged throughout your marketing mix—everywhere from email campaigns, customer events, direct marketing to financial industry trade shows and your website. Easy for buyers to remember content. Paid Social Media.

Video 41

Video Marketing social media Fintech 41

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. For credit unions, future success hinges on the ability to build long-term connections.

social media 41

social media Tools Marketing Strategies Marketing 41

William Mills

SEPTEMBER 7, 2016

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. From their web site: Swych’s patent pending mobile gifting platform enables users to send “Swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards of more than 90 popular brands.

Mobile 40

Mobile Cards Fraud Data 40

William Mills

MAY 9, 2018

I’ve participated in every US event except one as well as Finovate Europe last year. There are a number of great events in FinTech but this one I do my best to attend each year. We license the technology to HW vendors and brands. This is either my 21st or 22nd Finovate; I’m not sure.

Security 40

Security Samsung Strategy San Jose 40