Remove Download Remove Marketing Remove Millennials Remove Operations
article thumbnail

How C-Stores Market To Digitally Savvy Gas App Users

PYMNTS

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. While apps are used for gas station payments by only 4.5 You just have to set it up once.”.

Marketing 153
article thumbnail

Your Guide to Healthcare Personas

Perficient

Why they download but never use your app? What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Why they didn’t react to your campaign?

UX 332
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Longevity Lessons From The Oldest US Credit Union

PYMNTS

It operated out of its first volunteer president’s home for its first five years before moving to a rented office in 1913, later relocating to its own building in 1930. From Mill Workers to Millennials. CUs that are invested in millennial expectations will have an edge over their community competition, he said. “We

article thumbnail

NEW REPORT: Giving Credit Unions Their Due Credit

PYMNTS

Is the credit union market ready for its close-up? It’s a market that is showing clear signs of growth. This inaugural edition of the Tracker covers the most significant recent developments from around the credit union market, including notable innovations, industry partnerships and efforts to challenge and change regulations.

Report 114
article thumbnail

Re-Packaging Apps To Sell: What Will It Take?

PYMNTS

smartphone users downloading a grand total of zero new apps each month. Last week, along with its launch of the new operating system iOS 11 , Apple rolled out a whole new design for the iOS App Store. consumers – the tech giant may see better results in other global markets where smartphone adoption is still in its early stages.

Google 169
article thumbnail

CORT On Using Mobile, Visual Purchasing To Solve B2B Event Payments Friction

PYMNTS

To find more on these and the rest of the latest headlines, download the Report. Trade shows, corporate board meetings and business fundraisers are important parts of companies’ operations, but are difficult to pull off. Digital Tools Make B2B Furniture Rental Fast And Flexible. Deep Dive: Keeping Online B2B Shopping Safe And Simple.

Mobile 197
article thumbnail

Why Community Banks Can’t Afford To ‘Wait and See’ About Faster Payment Innovations

PYMNTS

In late July, the Federal Reserve Faster Payments Task Force released its much-anticipated report on how to strengthen and operate the U.S. Many players in the financial services market were already launching innovative solutions without knowing which guidelines the Fed would recommend for the U.S. faster payments system.