Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

NOVEMBER 16, 2020

16) that the company is seeing new consumer spending trends as a result of the pandemic. Speaking at the Citi 2020 FinTech Conference , Vosburg recounted some of the trends seen in the latest quarter and beyond, saying “we see moderate levels of growth” in overall transaction volume and in spending levels and transactions.

Conference 218

Conference Trends Digital Strategies America 218

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. By Amy Geist.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

AUGUST 15, 2019

The trend shows no signs of slowing, as earlier this week Bloomberg reported more technology conglomerates, including HP, are similarly moving production out of China. The drivers of this modest change are that we now include the sentiment and uncertainty effects and that financial markets have responded notably to recent trade news.”.

Marketing 108

Marketing Regional Fintech Capital 108

Cisco

APRIL 7, 2019

It’s clear retail banks need to adapt to emerging trends to stay relevant in today’s market. What isn’t always so clear, however, is what trends matter most and where banks should focus their attention to stay head of the curve. We’ve identified the top 4 trends that banks can’t ignore in 2019. #1. Cloud strategy counts.

Trends 64

Trends Cyber Security Big Data Analytics 64

Perficient

NOVEMBER 30, 2020

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. This is not a short-term trend either. One of the biggest shifts in the role highlighted by today’s CMOs is the demand for accountability and real contribution to an organization’s bottom line.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

OCTOBER 26, 2020

Consumer markets have tried to deliver Immersive and personalized customer experiences with fits and starts, but with limited success. Digital Product Development Innovation Possibilities with 5G. Regardless of consumer market or business focus, don’t snooze on the potential of 5G. Video/Live Streaming. Healthcare.

Video 476

Video United States Apple Innovation 476

Gonzobanker

JULY 20, 2022

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

PYMNTS

MARCH 24, 2016

Deloitte’s latest research on procurement technology trends is out. The verdict: Surprisingly, procurement seems to be back on track for going digital. Mobile technologies were cited by 42 percent of executives as a key strategy for customer engagement, just shy of the 45 percent that said the same of cloud technology.

Innovation 100

Innovation Marketing Digital Strategies social media 100

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? A lot of market data. A lot of brands are having a hard time keeping up with the pace of consumer changes,” StyleSage ’s Director of Marketing and Digital Strategy Elizabeth Shobert told PYMNTS in an interview. An International Market.

Analytics 162

Analytics Branding Retail Trends 162

PYMNTS

JULY 29, 2020

“Digitization has helped support remittance market continuity in the face of reduced mobility. We also believe money transfers relying on informal or unregulated routes are converting to formal money transfers, and may even help stabilize the market as travel restrictions likely remain.”.

Innovation 240

Innovation US Marketing Digital Strategies 240

PYMNTS

NOVEMBER 24, 2020

Consumers were unwilling to give up their favorite restaurants during the first few months of the COVID-19 pandemic, and this trend has continued eight months into the health crisis. Leveraging the same digital strategies to target consumers in large cities and smaller towns could therefore put QSRs at a disadvantage.

Online 142

Online Mobile Digital Strategies Strategy 142

PYMNTS

MARCH 2, 2020

As carmakers were forced into contingency planning, digital strategies emerged as a means of saving a portion of their marketing activities. However, it was noted that automakers are seeking methods to reduce costs and better target their marketing efforts.

social media 130

social media Conference Digital Strategies Meeting 130

PYMNTS

JANUARY 20, 2021

P&G also said that the present business environment increased the need for the company to be agile, willing to change and open to adapting to new trends and technologies. Constructive Disruption. In particular, the company is linking its continued growth with what it calls “constructive disruption.”. “We

Online 292

Online Report Strategy Trends 292

Cisco

APRIL 7, 2019

It’s clear retail banks need to adapt to emerging trends to stay relevant in today’s market. What isn’t always so clear, however, is what trends matter most and where banks should focus their attention to stay head of the curve. We’ve identified the top 4 trends that banks can’t ignore in 2019. #1. Cloud strategy counts.

Trends 48

Trends Cyber Security Big Data Analytics 48

PYMNTS

JANUARY 2, 2020

The challenge for credit unions (CUs), she said, is in knowing that APIs aren’t by themselves a digital strategy — the idea that one can easily flip on function via an API can lull leaders into a false belief that tapping into tech to better serve the customer base is as easy as turning on a light. .

Innovation 142

Innovation Digital Strategies Strategy Trends 142

Perficient

JUNE 30, 2020

In my last post, I shared the primary insights you need to pull together a Now/New/Next portfolio and get started on making sense of where you stand in the market. Trending experiences are those that you and some of your early adopter peers are delivering. The Approach. Now the 70, 20, 10 split is not a hard and fast rule.

Innovation 348

Innovation Resources Trends Strategy 348

PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Big brands like J.Crew and Macy’s have cut marketing spend, leaving the door open for startups and smaller D2C brands.

Retail 130

Retail How To Branding Strategy 130

PYMNTS

JUNE 26, 2020

“But for many of them, this has also been an opportunity for them to really develop their digital strategies. That relates to storefronts, that relates to collaborating and being able to work remotely, and it also relates to digital payments. We think a lot of these trends that we’re seeing are long-term trends,” Helekar said.

Payments 176

Payments Software Trends Digital Marketing Channels 176

Gonzobanker

MARCH 28, 2024

A key aspect of digital transformation centers around which retail and business digital platforms an institution will place its faith in for future growth and customer retention. In the face of a digital vendor landscape teeming with activity and competition, financial executives have several key trends to consider: #1.

Digital Banking 148

Digital Banking Customer Experience Strategy Exercises 148

Javelin Strategy & Research

DECEMBER 14, 2021

The scorecard report details and ranks user experience trends and best practices in the Canadian market, covering nearly 400 features across six categories: Money Movement, Ease of Use, Security Empowerment, Financial Fitness, Customer Service, and Account Opening.

Digital Banking 40

Digital Banking User Experience Digital Strategies Trends 40

Independent Banker

SEPTEMBER 1, 2021

Take Your Digital Strategy to the Next Level. Optimize your digital banking experience. Differentiate your brand in a highly competitive market. Account Advisor’s IQ Analytics dashboard alerts you to market trends and product-related issues. Exceed consumer expectations. Eye candy for analytics geeks.

Analytics 91

Analytics Digital Strategies Analysis Meeting 91

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”.

UX 332

UX Meeting Groups Data 332

PYMNTS

JANUARY 11, 2021

Morgan's strategies to support treasurers' efforts through its own digitization roadmap. Of course, the digital transformation leaders this year were the organizations that prioritized technology from the onset. Treasurers As Strategic Leaders.

Payments 198

Payments Strategy Fintech Tools 198

PYMNTS

MARCH 20, 2018

The trend is even worse among Western European FIs, with shrinking profits prevalent among 57 percent of institutions in this region, reports said. According to the BCG’s “Corporate Banking Executive Survey,” “front-to-back digital transformations” are essential to halt this shrinkage.

Boston 109

Boston Survey Digital Strategies Regional 109

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 30

Tools Marketing Compliance Branding 30

PYMNTS

DECEMBER 8, 2020

That’s key, because while Walmart’s 2,500-store Mexican footprint marks the chain’s largest international market, the unit’s online sales account for less than 5 percent of total revenue there. Pushing Digital. “Basically, we are creating this wallet or payment app that will allow you to receive your remittances from the U.S.

United States 174

United States America Guidelines Digital Strategies 174

PYMNTS

MAY 25, 2017

At Five Star Food Service, we pride ourselves on our ability to recognize the potential in trends like cashless payments and advertising for the unattended space. We are continually impressed by the support provided, from deployment planning to installation services, marketing communications and consumer research.

Technology 101

Technology Digital Strategies Leadership Retail 101

Abrigo

MARCH 6, 2017

Social media, however, can be very helpful to executives and other staff of financial institutions as they try to keep up with industry trends, scout competitors and stay abreast of regulatory changes or best practices. 3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks.

social media 150

social media Lending Community Community Bank 150

Perficient

NOVEMBER 5, 2020

Is it a way smaller more nimble players can expedite how they compete and gain market share? Or a way to differentiate those that were quick adopters to digital transformation? Marketplaces were a pretty big trend that was spoken about by a few of the folks in the group. More focus will be put on these going forward.

Company 436

Company Customer Experience Groups Data 436

Insights on Business

JULY 1, 2019

The former was the domain of customer care professionals, contact center managers, marketing leaders and digital strategy teams with the goal of helping streamline and simplify products and services, as well as ensure proper resolution of customer issues post-purchase.

Compliance 96

Compliance Customer Experience Analysis Data 96

William Mills

FEBRUARY 22, 2018

Bankers as Buyers explores what banks will likely invest in this year and provides ideas and concepts from leading industry analysts, banking consultants and financial technology professionals on the top trends impacting the financial industry in 2018, including: Mobile Developments. The post What Will Bankers Purchase in 2018?

Millennials 40

Millennials Digital Strategies Fraud Mobile 40

Cisco

OCTOBER 19, 2020

At Cisco, we reiterate our commitment to the financial sector to help you accelerate your digital strategy and support you along this path of great challenges and opportunities.

User Experience 71

User Experience America Security Digital Banking 71

CB Insights

NOVEMBER 3, 2017

Meanwhile, most active investors include key market players, such as booking platform Expedia, travel B2B solutions provider Amadeus, and hotel chains Hyatt Hotels and AccorHotels. Using CB Insights data, we analyzed corporate funding trends and identified the most active corporate players in the travel tech space. in 2017 YTD.

Digital Strategies 46

Digital Strategies Trends Google Capital 46

PYMNTS

JULY 22, 2016

Mastercard’s overall digital strategy looks to the future of digital payments as Masterpass going across all channels to enable payment connections for how consumers live, work and play – basically it’s a vision of Masterpass doing everything payments. It has often been suggested that that small number of U.K.

Payments 100

Payments Mobile Strategy Digital Strategies 100

NCR

APRIL 16, 2018

The United Arab Emirates (UAE) is one key market where this trend of overbanking is particularly notable. “Laggards will fail to deliver engaging digital experiences, will lose market share and become irrelevant within three to five years.” Image: mdgomes via iStock.

Digital Banking 49

Digital Banking Regional Customer Experience Industry 49

Banking 2020

NOVEMBER 18, 2015

The switch to digital banking has been a relatively recent change, and mobile banking has only just emerged as a viable option for customers. Banks are still trying to figure out how mobile banking fits into their digital strategy. Keep an eye on what your competitors are doing in the mobile banking market.

Strategy 40

Strategy Mobile Digital Strategies Data 40