According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email. Marketing Online/Digital Salesforce MORE

When Amazon, the largest retailer by market cap, says that it had its best day ever , it’s hard not to call that a sizzle – and then some. Even Amazon competitors like Macys, Target and even Best Buy reported that their sales rose that day by 13 percent or more – as they rode the Prime Day draft and put their own offers in market. Let’s not forget that it’s added something like $9B to Nintendo’s market cap in a week. MORE

Some say digital is the only way to go. They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy? Financial Marketing Insights digital advertising digital marketing digital marketing channels digital marketing strategies marketing audit marketing strategy print marketing strategic goals traditional advertisin MORE

Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget gantlet. The post Which Channels Financial Marketers Need to Budget for in 2020 appeared first on The Financial Brand. Marketing Strategy MORE

Not long ago, the strategy of “Digital China” was announced by the Government to help empower and upgrade company competence and economics. According to report by Mckinsey – “The next wave of digital transformation in China is likely to come from broader adoption of digital technologies by businesses in different sectors that will restructure value chains and boost productivity.” Omni-Channel Marketing. Digital Transformation digital IoT social network WeChat MORE

But for many of them, this has also been an opportunity for them to really develop their digital strategies. That relates to storefronts, that relates to collaborating and being able to work remotely, and it also relates to digital payments. Among the trends that have impressed Helekar has been the rapid shift across the payments and technology sector to help SMBs make digital pivots rapidly, but in a way stable enough to support small businesses over time. MORE

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. Sixty percent of financial marketers worry about establishing ROI, 53 percent are concerned how much they should allocate to digital marketing channels, and 62 percent wonder how much to. MORE

Craft your message using the ICBA Marketing & Communications Toolkit, found at. To help you get that message out, we’ve updated the Marketing & Communications Toolkit. This valuable ICBA member-only tool is designed to help you leverage local media, along with traditional and digital marketing channels, to tell your story. “You’ve got an incredible story to tell, and ICBA is honored to help you tell it.”. MORE