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The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

Perficient

We also like to clearly articulate the plan for each and every digital marketing channel that you want active at launch, even if you don’t have it now. Have everything accounted for, give it an approximate timeline, and then go and execute against it. So, if you want to do email for the first time, choose your technology.

Video 294
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How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

ForwardBanker

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. The post How Outsourcing Can Help You Build a World-Class Financial Marketing Organization appeared first on Deluxe FI.

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Rebeca Romero Rainey: Tell your incredible story

Independent Banker

To help you get that message out, we’ve updated the Marketing & Communications Toolkit. This valuable ICBA member-only tool is designed to help you leverage local media, along with traditional and digital marketing channels, to tell your story.

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Which Channels Financial Marketers Need to Budget for in 2020

The Financial Brand

Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget gantlet. The post Which Channels Financial Marketers Need to Budget for in 2020 appeared first on The Financial Brand.

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The Senior Executive’s Guide to Site Migrations – Step 4 of 4: Run

Perficient

Integrate it into the way that you run your digital marketing campaigns, and ROI will follow. It is the ROI multiplier across all your digital marketing channels. Four, you should have a plan to drive more traffic across channels, other than SEO, in the near-term.

Video 309
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This Week In Payments: Saving Small Business

PYMNTS

“And the natural tie-in that Shopify has on the eCommerce-enablement side — with gateway and payment processing, whether through Stripe or Shopify payments — is another way for companies to monetize and reach their customers digitally.”. Closing The Cash-Flow Gap .

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Digital Marketers Banking on Mobile, Social Channels

The Financial Brand

According to a global study, your success in digital marketing channels will hinge on three key areas — mobile, social media and email.