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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without and roadblocks, especially during COVID-19. To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience.

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Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

Forty-four percent of 200 millennials surveyed last year stated they were wholly responsible for making purchasing decisions at the B2B companies at which they worked, and an additional 33 percent played some role in this process. The Sizable Online Fraud Threat. Vendors do not always find the transition to online selling to be easy.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In 2018 Gartner reported, “across all industries at least 84% of consumers say their experiences with using digital tools and services fall short of expectations”. Now/New/Next is a means of rapidly benchmarking your customer experience portfolio against leading brands.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. This suggests that consumers use them more than they would like, or may have expected to, during the pandemic.

Video 224
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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. In case you’re wondering, user interface didn’t escape unscathed. “An

Study 196
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Physical And Digital Retail Unite For The New In-Store Experience

PYMNTS

As COVID-19 continues to modify ideas around how we shop and pay, consumers and B2B buyers are also making choices about where to shop: online or in-store? The payment options merchants accept impact consumers’ willingness to shop in store for 69 percent of bridge millennials, 70 percent of millennials and 71 percent of Gen Z consumers.”. “The

Retail 261
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Are Online Resale Sites Rife With Counterfeits?

PYMNTS

The latest Payments and the Platform Economy study examines how marketplaces are responding to the counterfeit threat as well as how they are continuing to innovate the customer experience. Online Resale. Sales of counterfeit goods through online marketplaces are expected to hit $1.8 billion per year to fake online sales.

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