Remove Customer Experience Remove Marketing Remove Security Remove Strategy
article thumbnail

A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

Data fuels personalization and process improvement in a modern commerce experience. New product opportunities are being driven by innovation and market conditions. Carriers should recruit skills that will help modernize the infrastructure for helping customers engage in a digital direct environment. Understanding Our People .

Strategy 332
article thumbnail

Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

This month’s Deep Dive examines the key fraud forms threatening B2B eCommerce as well as the strategies being implemented to overcome them. False Positives and Data Security. Online merchants must also be careful to ensure their fraud-fighting systems work without mistakenly sweeping up honest customers.

article thumbnail

How Fake News Drives Corporates To Redirect Their Security Strategies

PYMNTS

According to Bloomberg , the fallout of revelations that data firm Cambridge Analytica used information from 50 million Facebook users without their knowledge led to about $73 billion in lost market value in a matter of days for the social media company. Compromise Security For Customer Experience.

Security 110
article thumbnail

Top 6 Trends for the Banking Industry in 2024

Perficient

Intelligent automation and other data analytic tools enable banks to optimize processes, enhance decision-making, and improve customer experiences. Personalization not only enhances the customer experience but also strengthens the bond between banks and their clientele.

Trends 221
article thumbnail

We Can All Learn From Crypto.com’s Hack and Response

Perficient

However, as the Crypto.com experience highlights, the increasing pressure to bring products and services to market faster also requires a redoubled effort to ensure protecting customers and organizations from criminal activity is part of the plan. Information security is complex, never ending, and daunting.

Security 294
article thumbnail

5+ Areas Financial Institutions Must Focus on in the Current and Post-COVID-19 Era

Perficient

Financial institutions must understand the new journey customers and colleagues have embraced in 2020 and begin to change their strategy from FI-focused to customer-focused for both the front and back office. Marketing : The financial industry will use videos to engage with customers, replacing FAQs, and product demos.

Video 520