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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. Refer to guidelines to make sure your messages appear cleanly to users. The SXA component allows content authors to select the goal using a custom experience button.

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A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

The next offering for adoption within automation is more human-like Advance AI, which is being referred to as Autonomous Enterprise. Next, we’re observing a continuously increased focus on customer experience.

Trends 474
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Data – The Lifeblood of Intelligence Automation

Perficient

The ability for intelligence automation tools to be able to quickly and accurately grab the most relevant and accurate information regarding a customer’s inquiry, sales deal, or more is based on many data-readiness factors. Data-readiness factors may include: Data cleanliness – Do we have a unified view of our customers?

Data 491
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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Perficient’s Cloud Modern Data Platform Approach – Customer Journey & Capabilities

Perficient

It affects decision making on everyday basis which does not let these enterprises provide value to their customers in an efficient manner. We at Perficient leverage Customer Experience Mapping the most. What is Phase 0 in terms of Customer Experience Mapping for our customers? Business Analysts.

Data 497
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. The American Customer Satisfaction Index defines customer expectations as “a measure of the customer’s anticipation of the quality of a company’s products or services.” Signals that Shape Desire.

Meeting 309
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Bank Regulators Seeking Comments on the Use of AI and ML in the Industry

Perficient

Personalization of Customer Services. AI technologies, such as voice recognition and natural language processing (NLP), are being used to improve customer experience and to gain operational efficiencies. AI is being leveraged at call centers to process and triage customer calls to provide improved customized service.