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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. Refer to guidelines to make sure your messages appear cleanly to users. This goal will be used to trigger Marketing Automation. A New Sitecore Module.

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A Referred Customer Is A Better Customer

PYMNTS

That’s an axiom that Extole , a San Francisco-based company that offers a refer-a-friend platform for mobile and web devices, has built an entire company around. Advocate marketing is the most reliable and effective method of digital and social marketing for retailers today,” Roche said in a statement.

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Federal banking regulators issue statement on loan reference rates and advise prompt transition from LIBOR

CFPB Monitor

The Fed, FDIC, and OCC have issued a “ Statement on Reference Rates for Loans ” that addresses replacement rates for the London Inter-Bank Offered Rate (LIBOR). The Committee is a group of private-market participants convened to ensure a successful transition from LIBOR.).

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Interest rate forecasts in today’s market: Planning your ALM position

Abrigo

This change in approach introduces new variables in the interest rate projections that for decades have been a non-issue as we were effectively in a 0% interest rate market. Markets move in unpredictable ways when least expected. This happens when market expectations are for a reduction in inflation or a flight to safety.

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CFPB issues circular on negative option marketing

CFPB Monitor

The CFPB has issued a new circular (2023-01) that addresses the circumstances under which “negative option marketing practices” can violate the CFPA prohibition of unfair, deceptive, or abusive acts or practices.

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UK Banks Now Required To Refer SMEs To Alt-Lenders

PYMNTS

1) said the program that requires traditional banks to refer small businesses to alternative lenders if they’re rejected for a loan has begun. ’s bank referral scheme has officially kicked off. Reports by Financial Times on Tuesday (Nov. But the initiative isn’t without its criticism.

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To