Remove Customer Experience Remove Innovation Remove Marketing Remove Reference
article thumbnail

A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

The next offering for adoption within automation is more human-like Advance AI, which is being referred to as Autonomous Enterprise. Next, we’re observing a continuously increased focus on customer experience.

Trends 474
article thumbnail

Data – The Lifeblood of Intelligence Automation

Perficient

The ability for intelligence automation tools to be able to quickly and accurately grab the most relevant and accurate information regarding a customer’s inquiry, sales deal, or more is based on many data-readiness factors. Data-readiness factors may include: Data cleanliness – Do we have a unified view of our customers?

Data 491
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Perficient’s Cloud Modern Data Platform Approach – Customer Journey & Capabilities

Perficient

It affects decision making on everyday basis which does not let these enterprises provide value to their customers in an efficient manner. We at Perficient leverage Customer Experience Mapping the most. What is Phase 0 in terms of Customer Experience Mapping for our customers? Business Analysts.

Data 497
article thumbnail

Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

article thumbnail

Charles Potts: Assesing potential fintech partners

Independent Banker

Photo by Rido/Adobe Maximizing each step in the innovation journey, including the fintech evaluation process, will set you on the right path to a fruitful fintech partnership. By Charles Potts, ICBA When it comes to innovation, understanding how we do it may be even more important than why. This is the year of innovation in action.

Fintech 139
article thumbnail

Banking Predictions 2024: Gray Skies Are Going to Clear Up (in 2025)

Gonzobanker

Regulatory headwinds, iffy economic conditions and a more conservative approach to tech innovation spending are combining to put a damper on BaaS growth. The “employee experience” will be an area of focus. C’mon, you’ve got to be at least half as tired of hearing about the “customer experience” as I am. Big surprise, eh?

Fintech 88
article thumbnail

Marchex Uses Voice Analytics To Optimize Customer Calls

PYMNTS

The launch follows the release of the company’s Omnichannel Analytics Cloud solution in February, which enables marketers to identify the digital channels driving inbound phone calls, informing how media spend should be allocated across site, search, social media, display and video accordingly.

Analytics 134