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7 Takeaways: “How GM Financial Elevates the Customer Experience With Journey Science”

Perficient

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” 76% of customers get frustrated when their service experiences are not personalized.

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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. The SXA component allows content authors to select the goal using a custom experience button. This goal will be used to trigger Marketing Automation.

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Qdoba, Paytronix Team To Bolster Customer Experience

PYMNTS

The new app will keep it quick and easy for customers to order via mobile means, the company says. Jill Adams, vice president of marketing with Qdoba, said the new options for customers, combined with efficiency for the company, made the endeavor a worthwhile one.

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Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

Merchants can also turn to their card networks for support when deflecting card-not-present (CNP) fraud, preventing interruption to customer experiences. B2B eCommerce exposes participants to influxes of new fraud risks, but companies cannot afford to sit on the sidelines and watch market trends advance without them.

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Customer Experience in Financial Services

Celent Banking

Customer Stories. Experience Recovery. These are a handful of the topics discussed at this week’s Customer Experience for Financial Services (CXFS) Conference, organized by Worldwide Business Research in Charlotte, NC. This enables firms to mine and analyze the data to inform customer-centric innovation.

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BNPL poised to ‘steal growth, elevate customer experience’ from credit cards

BankInovation

Those were the key takeaways from a BNPL session at Future of Fintech conference on Wednesday in New York that was presented by market intelligence firm CB Insights. "We Credit cards could lose ground to buy now pay later (BNPL) service providers, which have a promising future with multiple potential growth paths.

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

The bot would talk to the customers like a friend on the phone. This engagement increased revenue by $300 million in the first two years and collected phone numbers for SMS marketing purposes. How these companies are enhancing the customer experience, resulting in more sales and increased value for customers.

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