Remove Customer Experience Remove Digital Strategies Remove Marketing Remove Presentation
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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. The bot would talk to the customers like a friend on the phone.

Branding 294
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

Always choosing to go against the grain, Jon Bostock has consistently succeeded at the toughest challenges presented by companies both large and small. He also focused on improving the customer experience, raising the company’s net promoter score, which measures brand affinity, to three times higher than the manufacturing industry average.

Branding 441
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378
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Banks Should Make 2024 a True ‘Year of Digital’

Gonzobanker

Fiserv has worked to consolidate multiple digital platforms, and after disappointments from previous aspirations of its Corillian, Retail Online Banking and Architect platforms, the company is now working to build credibility with its “Experience Digitalstrategy. Don’t be sold on vaporware.

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Currencycloud Teams With Hyundai Card For Mobile Remittance Service

PYMNTS

In a press release , Currencycloud said the service — established with Hyundai Motor Group’s credit issuing arm in conjunction with Korea’s long-standing Shinhan Bank — allows users to wire their money overseas with fewer process steps and lower fees than similar services in the market.

Cards 100
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ABA Uncon: It’s All About Marketing

Social Assurance

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

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Generative AI – 7 Lessons That Tate Taught Us

South State Correspondent

Led by our Chief Data Architect and SVP of Digital Strategy , the effort was a lesson in how to be more innovative and work together to achieve the sole goal of the customer experience. Some of these models present minimal risk, while others require greater resources.

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