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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts.

Marketing 294
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. But today, EY found, financial institutions are looking up.

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Customer Experience in Financial Services

Celent Banking

Customer Stories. Experience Recovery. These are a handful of the topics discussed at this week’s Customer Experience for Financial Services (CXFS) Conference, organized by Worldwide Business Research in Charlotte, NC. This enables firms to mine and analyze the data to inform customer-centric innovation.

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Bank consumer survey: Canter closer in step with markets of one

Accenture

To help banks better understand where the horse is going and keep pace (rather than just yanking on the reins), we recently polled 47,000 financial services consumers across 28 markets about their banking needs, behaviors and preferences. Customers want to be able to trust their bank to give them good advice and protect their personal data.

Survey 151
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3 Fundamentals Every Digital Strategy (Still) Needs

Perficient

A survey of U.S. executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies are shifting resources to create better digital interfaces and more engaging digital experiences.”. A survey of U.S. Issues that can make or break customer experience success.

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Retail Innovation Has Changed — Can SMBs Keep Up?

PYMNTS

percent of retailers have said they innovate to improve customer loyalty. That, in fact, is one of the main findings in the new Retail Innovation Readiness Index from PYMNTS, powered by FinTech firm AEVI. Things have changed, though, he said — one reason why that innovation finding carries such weight. “I

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Grocers’ In-Store Innovations For Boosting Consumer Spend

PYMNTS

To capture this spending, grocers are driving innovation through their brick-and-mortar stores with delivery and pickup efforts (among other initiatives). Almost a quarter — or 24 percent — of customers in the survey sample preferred Walmart. Nearly two in 10 — or 17 percent — of customers in the survey sample preferred Kroger.