PYMNTS

DECEMBER 11, 2019

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Technology and social media company Facebook is also growing more involved in the sharing economy.

Marketing 132

Marketing Millennials social media Case Study 132

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

PYMNTS

JUNE 29, 2018

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

Millennials 101

Millennials social media Branding Marketing 101

PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. The New York-based e-tailer has seen a 92-percent increase in revenue from email marketing and has doubled its web conversion rate. This has allowed it to bring in automation to the process. ” .

Millennials 100

Millennials Marketing social media Strategy 100

NCR

JUNE 8, 2016

Perhaps the most important and impactful way credit unions can attract and retain millennial members is through social engagement. billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. Social media wasn’t developed to be a silent one-way street.

social media 40

social media Millennials Strategy Industry 40

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. The items most frequently purchased following Instagram visits were clothing, makeup, shoes and jewelry, the study noted.

social media 155

social media Report Study Trends 155

PYMNTS

JUNE 18, 2020

In the latest of a string of outages as of the beginning of March, Robinhood Markets Inc. The financial technology company is regarded for helping to make trading in vogue with millennials, Reuters reported. “We said it has fixed a challenge that led to a “major outage” on its platform Thursday (June 18).

social media 174

social media Millennials Marketing Financial Technology 174

PYMNTS

JUNE 26, 2017

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

Millennials 125

Millennials Mobile User Experience Survey 125

PYMNTS

DECEMBER 10, 2020

After announcing a test of shoppable Reels in October, the company has formalized the effort with a global shoppable video rollout. It’s also a play to capture TikTok’s Gen Z and millennial audience. In fact, this isn’t the first time that Facebook, Instagram’s parent company, has attempted to launch a TikTok alternative.

social media 257

social media Video Branding Online 257

PYMNTS

MAY 6, 2017

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms.

Millennials 101

Millennials Branding social media Operations 101

PYMNTS

MARCH 19, 2018

The company maintains a collection of a few thousand timepieces from more than 30 brands, and members can experiment with different styles without having to make a long-term commitment to a particular watch. The Market and Millennials. The company also seeks to serve consumers who have a lot of watches. The Perfect Fit.

Millennials 146

Millennials social media Retail Maine 146

PYMNTS

DECEMBER 18, 2020

Social media-focused clothing reseller Poshmark became the latest platform company to file for an initial public offering (IPO) this week, hoping to catch an IPO wave that saw big first-day pops recently for Airbnb and DoorDash. We created Poshmark in 2011 to make buying and selling simple, social and fun. 30 quarter.

social media 232

social media Online Millennials Training 232

BankBazaar

AUGUST 7, 2019

Owing much to the changes in banking trends and the emergence of fintech companies, millennials across India have become open to the idea of borrowing credit. Like we mentioned earlier, millennials in India were brought up within a system that frowned upon credit products. New to credit? What’s the current scenario like?

Millennials 60

Millennials System Lending Trends 60

PYMNTS

MARCH 2, 2020

and another one is ready to open, both of them seeking a new market as their home turf sees retail struggles. We’re excited to bring our vertically integrated model to the United States, the largest home improvement market in the world,” a Wren Kitchens spokesperson said. The company employs over 5,500 people in the U.K.

Retail 132

Retail Marketing US Connecticut 132

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

social media 195

social media Management Marketing Resources 195

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. million unique visitors come to shop its wares each month — and make a move on the public markets. For many shoppers, Revolve is not quite a household name as of yet.

social media 135

social media Branding Course United States 135

PYMNTS

JANUARY 13, 2021

The social media-focused platform company’s business model is simple: it’s a retail destination for consumers looking to sell their second-hand apparel and other goods or pick up desirable designer items for fraction of the price. Unique to Poshmark are social media aspects like the ability to share “likes” on favored items. “We

social media 169

social media Trends Retail Millennials 169

Accenture

OCTOBER 3, 2017

The drive towards open banking gives them a direct line into a potentially lucrative market. And, crucially, it’s a market where they’re well placed to deliver the flexible, personalized experiences consumers demand. Trust in online platforms and social-media companies as providers of payments services is low.

social media 151

social media Millennials Online Fraud 151

PYMNTS

FEBRUARY 24, 2017

Cosmetics and beauty company Revlon Inc. is looking to make a marketing statement in the eyes of eCommerce shoppers as part of a larger reinvention push. To do so, it’s getting a little help from a company that knows a thing or two about eCommerce: Amazon. That’s where the consumer is.

Millennials 121

Millennials social media Strategy Branding 121

PYMNTS

FEBRUARY 22, 2019

Amid a year when well-valued tech companies plan to list their shares, Pinterest has reportedly made a confidential filing with the U.S. The social media company is reportedly looking for a $12 billion minimum valuation, The Wall Street Journal ( WSJ ) reported. use Pinterest as frequently as they use Instagram.

social media 100

social media Millennials Maine Report 100

NCR

JANUARY 12, 2017

Social channels provide marketers and advertisers in the financial space a compelling opportunity to connect with their target audiences in ways unfathomable a decade ago. Snapchat is extremely popular among the highly engaged millennial audience known to have less interest in and trust for financial institutions.

social media 40

social media Video Branding Examples 40

PYMNTS

MAY 26, 2017

Fortunately, it appears the recreational market is getting some much-needed innovation to help organizations and associations process payments and participant registration. One company that is innovating in the sports and recreation industry is Amilia, an online registration and membership management platform. In the U.S., In the U.S.,

Marketing 115

Marketing Payments Community Millennials 115

NCR

JUNE 29, 2016

More worrisome are the kids who can’t remember a time before social media. And it has to do with the dreaded ‘m’ word: Millennials. When it comes to millennials, however, it’s very different. According to Gallup’s most recent report , barely 25% of all millennials feel an emotional attachment to a brand.

Millennials 45

Millennials social media Video Tools 45

PYMNTS

APRIL 10, 2020

“I think one of the largest reasons [insurers are still using checks] is because claim payments, the paying out of a claim, is [a] loss of money, and it is really hard for companies to focus or invest resources in a place in which you are losing money already,” Michele Schmitt, senior product manager for B2B insurance technology firm Tr?v

Mobile 198

Mobile Technology social media Customer Experience 198

NCR

JUNE 29, 2016

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. are in the bottom 10 of the least loved brands by Millennials.

Millennials 45

Millennials social media User Experience Branding 45

PYMNTS

JUNE 18, 2019

The company was also said to have come out ahead of at least another bidder that is said to be growing its own business for eSports, and LinkedIn profiles of employees who used to work for Bebo reportedly indicate a changeover date of June. Bebo began in 2005 as a social networking platform by Michael and Xochi Birch.

social media 108

social media Millennials Video Report 108

PYMNTS

DECEMBER 23, 2019

They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store. wage growth and a strong market have contributed to high spending around the holidays, and prices remaining even has helped, too. Analysts say U.S.

Retail 131

Retail social media Millennials Analytics 131

PYMNTS

MARCH 17, 2020

Companies need all the tools they can get to keep consumers engaged in the competitive retail environment. Social media platform Pinterest sees approximately 600 million visual searches on its Pinterest Lens tool each month, for example, although it is unclear how many of these searches turn into purchases.

Retail 143

Retail Tools Millennials social media 143

PYMNTS

FEBRUARY 24, 2020

Millennials are also more likely to go the do-it-yourself (DIY) route than consumers from other age groups. Almost three quarters — or 73 percent — of millennials are doing DIY home improvement. The typical customer ranges in demographics, but the company’s market is typically consumers between 25 and 35 years old.

Tools 146

Tools Milwaukee Millennials social media 146

PYMNTS

APRIL 23, 2018

He looked at system-wide sales in particular, which include sales from both franchised and company-owned locations but exclude franchise fees or royalties. With millennials carrying much more student debt than prior generations, this could be a contributing factor in how much money and time they’re willing to spend on food.

Millennials 122

Millennials social media Branding Study 122

PYMNTS

NOVEMBER 19, 2019

The company reportedly plans to use debt to fund the purchase. The cosmetics company was reportedly among the final bidders for Drunk Elephant, a millennial and Gen Z skincare brand, but lost out to Shiseido Co. a cosmetics and fragrance company, now plans to pay $600 million for a controlling stake in the firm.

Branding 101

Branding social media Millennials Report 101

FICO

JUNE 9, 2016

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. At least not yet.

Millennials 40

Millennials Fraud social media Survey 40

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. However, Ajay Kapoor, vice president of SharkNinja, recently told PYMNTS that the company’s brick-and-mortar success doesn’t mean they’ve ignored digital.

social media 100

social media Branding Retail Online 100

PYMNTS

APRIL 19, 2016

” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. Todd Smith, president and CMO at Sonic, told MarketWatch that this campaign comes from the company’s long experience with the millennial demographic.

social media 100

social media Millennials San Francisco California 100

NCR

JUNE 20, 2016

With an aging demographic, that target audience is now being taken over by the Millennial marketplace – and as you know, when it comes to business, its evolve or face extinction. So who are these Millennials, and how do you reach them? In placing Millennials into a bucket, first we must define this target audience.

Millennials 40

Millennials social media Guidelines Branding 40

PYMNTS

AUGUST 11, 2017

This stems from emerging markets like China, Russia and the United Arab Emirates starting to move into the luxury purchasing arena, with 70 percent of consumers increasing their spending. Within these emerging markets, we’ve seen retailers make large bets on luxury.

Millennials 122

Millennials Survey Retail social media 122

PYMNTS

FEBRUARY 14, 2020

First, its subscription business, called StewardShip , grew 24 percent in 2019, comprising more than half of company revenue. Revenue from the company’s mobile app grew 60 percent. Millennial purchases grew 36 percent in 2019, which Bergsund sees as the key to what he calls the next generation of wine drinkers.

San Francisco 150

San Francisco Millennials Oakland Customer Experience 150