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How banks can win the next generation of retail investors

Accenture

From a customer experience perspective, direct investing is nothing new. However, during the pandemic we witnessed the union of social (media, communities and group action) and capital (saving and trading) as….

Retail 288
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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Retail Branding Comes Off The Back Burner

PYMNTS

If a retailer has been focused on an excellent customer experience, that should drive messaging to all three groups. Part of that communication and brand strategy must include social media, which too many retailers have de-emphasized.

Branding 145
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Mobile meets social = customer experience

ABA Community Banking

Today’s consumer wants worlds to blend on handhelds Retail Banking Blogs Social Media Channels. 1Social Media'

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Improving Customer Experience Through Digital Reinvention

Insights on Business

And data can be structured in databases or unstructured in social media and video. A good example of using unstructured data to improve customer experience comes from Royal Bank of Scotland (RBS). Unfortunately, greater priority often is placed on structured data. Step 2: Create pilots. Create pilots and prototypes.

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

With thousands of customer interactions happening each day, we need a solution for our dealerships that is of the highest quality, personal and cost-effective,” said David Telfer , national manager of digital marketing at Lexus, in the announcement.

Online 151
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The ICBA 22/23 executive committee is all in

Independent Banker

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. This is why sharing our customer stories is so important.