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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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The community bank’s complete guide to building trust

Independent Banker

In this feature, we’ll look at a number of ways you can continue to build trust—an especially crucial task as the pandemic continues, telecommuting persists and consumer banking practices evolve. But for most community banks, building a trustworthy brand isn’t a conscious effort. fashioned customer service.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure.

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The ICBA 22/23 executive committee is all in

Independent Banker

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. This is why sharing our customer stories is so important.

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The Customer Problem Resolution Secret

South State Correspondent

In this article, we explore the data around customer problem resolution and show why measuring associated metrics may be the most important thing you can do to be able to deliver on your value proposition of service. The Need To Improve Customer Problem Resolution. Why Customer Problem Resolution Matters.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S. or largely focused on the domestic banking market. So here’s your head start on finding some banking podcasts that might work for you. Banking Transformed 2. Banking with Interest 4.

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Modernize or Optimize? That Is the Core System Question

Gonzobanker

Cornerstone surveyed over 300 community banks and credit unions and found that more than 60% are not satisfied with their current core provider across several categories. Some financial institutions have recently converted core systems, but they haven’t seen material improvements to their customer experience or efficiency.

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