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Video Content Creates Digital-First Brand Loyalty

PYMNTS

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. After all, Atzmon said that video content done correctly is demonstrably more effective than just slipping some text in front of the customer. Personalization Is Key . But that’s just a starting point.

Video 209
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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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As Classic Video Games Turn Into Collectibles, Can eCommerce Keep Up?

PYMNTS

It seems that old-fashioned video games are that hot new item, assuming they are in pristine condition and come in factory packaging, according to a new report in The New York Times. But there is always some kind of market for collectibles, and not just video games from a generation ago. Take the general toy market.

Video 226
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Capital One Repeats #RoadToOne Hashtag With Similar Success [VIDEO]

Bank Innovation

This week we’ve kept an eye on Capital One’s March 14th relaunch of #RoadToOne hashtag, the bank’s proprietary handle on its sponsorship for NCAA’s March Madness basketball tournament. With a Twitter reach of over 7.5 million, CapOne’s branding is clearly winning more followers than a bank would otherwise expect.

Capital 150
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Video: Automation to drive evolution of financial services

Bobsguide

In this bobsguide video, sponsored by FactSet, Drake Bushnell, VP director of content and technology solutions strategy at FactSet and Byron Bianco, managing director of BMO Capital Markets discussed how the use of data will change the financial services industry. Asked what the future of.

Video 88
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Interest rate forecasts in today’s market: Planning your ALM position

Abrigo

This change in approach introduces new variables in the interest rate projections that for decades have been a non-issue as we were effectively in a 0% interest rate market. Markets move in unpredictable ways when least expected. This happens when market expectations are for a reduction in inflation or a flight to safety.

Marketing 195