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How banks can win the next generation of retail investors

Accenture

From a customer experience perspective, direct investing is nothing new. However, during the pandemic we witnessed the union of social (media, communities and group action) and capital (saving and trading) as….

Retail 288
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Choosy Turns To Social Media For Fast Fashion Inspiration

PYMNTS

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered.

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Insights and understanding – the key to customer experience?

NCR

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. Image credit: iStock/Jirsak.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Irrelevant, Ill-Suited Info.

Study 196
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity. Not only was credit better, but customer lifetime value was a multiple of the average. Step 4: Reallocate Advertising Dollars into Customer Service.

Branding 221
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In Rough Times, a Confident Board is the Best Asset

Gonzobanker

The strong Gonzo Bankers have managed through the short-term challenges of slowing deposit outflows, shoring up liquidity and capital positions, and communicating with customers. Lately, it feels like a “B” movie where the villain has just been slain and you’ve let your guard down only to have the villain open their eyes!

Capital 157
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Trust: Once Again the Most Precious Currency in Banking

Gonzobanker

Here are seven key areas where bank executives need action plans to address burning challenges: Communication – Bankers have been working to calm their customers and community, but the quantity and quality haven’t yet met the standard in an always-on social media world where the public is sniffing for transparency and authenticity.