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Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116
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Subscription Brands Grow By Cutting Frictions From Cross-Border Commerce

PYMNTS

Subscription brands, for example, are looking good. The 20 highest-scoring merchants offer the best checkout experiences in our study. Mobile is a central role in merchants’ cross-border breakthroughs of late, increasing convenience, speed and security — three prerequisites for a winning mobile experience.

Branding 184
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Overstock Unveils 17 Private Label Brands

PYMNTS

Overstock has unveiled 17 exclusive private label furniture brands, featuring more than 16,000 furniture and home décor products. After studying data from the more than 7 million items available on its website, Overstock was able to identify styles and products its consumers were seeking most.

Branding 122
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Delivery Time And Brand Packaging Can Secure Customer Loyalty

PYMNTS

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. In 2015, 60 percent claimed that brand packaging affected their perceptions versus 68 percent in 2016.

Branding 100
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Study Reveals Consumers’ Mobile Shopping Behaviors

PYMNTS

However, according to the Remote Payments Study conducted by PYMNTS in September 2018, behavior habits are shared by consumers based on income, age and gender. percent, while branded options like Apple Pay (3.2 mCommerce isn’t one-dimensional. Consumers shop everywhere at anytime, and no two mobile users have the same behavior.

Study 165
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Deep Dive: Using Phone Verification And Text Messaging For Secure Checkouts

PYMNTS

Social Security Administration, for example, requires recipients using its website to provide unique eight-digit codes sent via text to their smartphones in addition to their usernames and passwords when they sign up or log in. . A silver lining exists, however. It also outlines some of the frictions entities face when doing so. .

Security 174
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Banks Turn To 3D Secure 2.0 To Fight Fraud

PYMNTS

Recent reports indicate an uptick in fraudsters targeting large FIs, and headlines surrounding security breaches and cyberattacks fill the news on a near-daily basis. Visa and Mastercard designed the 3DS protocols and provide them under the names Verified by Visa and Mastercard Secure Code. Others point out that while 3DS 2.0

Fraud 165