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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions.

Branding 145
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Reinventing Retail Will Mean Embracing New Formats

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Reinventing retail in the wake of COVID-19 may mean reinventing retail formats. It’s also likely that retailers will see more men in-store than women, and they should consider adjusting inventory to target these shoppers.”. Inventory adjustments will only be part of the post-COVID retail order.

Retail 272
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Walmart Divests Of Shoes.com, Bare Necessities Brands As Part Of Digital Streamlining

PYMNTS

Walmart is selling two of its online brands in a continuing goal to concentrate on its website. 27) that the Arkansas-based retail giant is scrapping Shoes.com and Bare Necessities, the intimate apparel brand. Also last year, Walmart shuttered its Jet.com eCommerce website and phased out the brand.

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Big Week Ahead For Retail Data

PYMNTS

Prepare for a big week of retail data, all of it unprecedented in light of the COVID-19 pandemic. Starting with the Commerce Department retail sales data on Wednesday, retailers will get a sense of how much consumers are spending and the retailers they are spending with. For retailers, there are no surprises from March.

Retail 216
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Smart Retailers Inspire Confidence Via Cleanliness

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The list of positive retail brand attributes goes on and on, but one new post-pandemic value has become more important than all the others: cleanliness. Fitting rooms have been strictly regulated or even shut down by some retailers. Red Roof isn’t far behind on the branding front with its program, RediClean.

Retail 141
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Privacy And Personalization Clash For Retailers

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Retailers are facing a personalization paradox. Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. That transaction has spawned major regulations in the European Union (GDPR) and California (CCPA).

Retail 202
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Antitrust Regulators Investigate Proposed Dairy Megamerger

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Regulators are looking into a possible merger between Dean Foods and Dairy Farmers of America (DFA) and its potential antitrust implications for the industry, according to a report by The Wall Street Journal. DFA has a number of milk-bottling plants as well as consumer dairy brands.