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Retail Branding Comes Off The Back Burner

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For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions.

Branding 145
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Walmart Divests Of Shoes.com, Bare Necessities Brands As Part Of Digital Streamlining

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Walmart is selling two of its online brands in a continuing goal to concentrate on its website. 27) that the Arkansas-based retail giant is scrapping Shoes.com and Bare Necessities, the intimate apparel brand. Also last year, Walmart shuttered its Jet.com eCommerce website and phased out the brand.

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Smart Retailers Inspire Confidence Via Cleanliness

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The list of positive retail brand attributes goes on and on, but one new post-pandemic value has become more important than all the others: cleanliness. Since mid-March, he has had to add staff to accommodate round-the-clock operations and has been running at what he says is 120 percent of his capacity. Customer-centricity.

Retail 141
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Can Western QSR Brands – And Others – Gain More Power In China?

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Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100
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Retail Waste Backlash Provides eCommerce Opportunity

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Waste is becoming ever more of a vice, especially among younger consumers, and now regulators. By 2023, manufacturers and retailers will have to donate, reuse or recycle the goods” under a program that the French prime minister called the first of its kind from any national government. Amazon’s Role. Liquidation Trends.

Retail 146
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How Cannabidiol Products Are Infusing Luxury Retail

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That means otherwise straightforward and common small business duties, like banking , taxes and payroll, can be problematic for firms in the cannabis industry that are legally required to operate almost entirely in cash. Our CBD assortment is an important part of our brand’s commitment to the health and well-being of our customers.”.

Retail 136
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For Retailers, Security Cameras Could Be Must-See CCTV

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Retailers in the physical world are at a real disadvantage when it comes to knowing the customers in their stores, and what they do once they get there. The list goes on, but suffice it to say, the jokes about digital retailers knowing more about customers than they know about themselves didn’t appear in the culture out of nowhere.

Retail 127