Branding Innovation Online Report 
PYMNTS
FEBRUARY 6, 2020
With digital innovation in delivery and click-and-collect in its quick-service restaurants (QSRs), Yum! Brands reported that worldwide system sales excluding foreign currency translation increased 10 percent, with Taco Bell at 13 percent, KFC at 11 percent and Pizza Hut at 7 percent. Pizza Hut U.S., Pizza Hut U.S. Pizza Hut U.S.
PYMNTS
OCTOBER 9, 2020
That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.
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PYMNTS
AUGUST 1, 2020
Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.
PYMNTS
OCTOBER 7, 2020
Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). This week’s commercial card innovation tracker includes the launch of business cards by American Express and Amazon in addition to one by Wyndham Hotel & Resorts and Barclays.
PYMNTS
DECEMBER 11, 2020
The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. One recent study found that 51.7 They are beginning to value placing more emphasis on being able to pay however they like, for example.
PYMNTS
SEPTEMBER 14, 2020
But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. In 2017, Netflix was reported to have had as many U.S. Sales plummeted, and many restaurants reported losing 80 percent to 90 percent of their sales overnight.
PYMNTS
SEPTEMBER 12, 2019
Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. This is only part of the innovation trend stemming from video games. Consumers are buying Tilly’s products online, as digital growth was up 22 percent in 2018.
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