How Brands Can Avoid Direct-To-Consumer Pitfalls
PYMNTS
JULY 28, 2020
Chief Operating Officer Ro Bhatia told PYMNTS in a recent conversation. Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. He also noted that sticky.io
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