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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
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Cosmetics Brand Natura Exposes Customer Data

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based in Sao Paulo, inadvertently left hundreds of gigabytes of its customers’ personal and payment-related information publicly available online. The leaked information also includes online payment account details with access for nearly 40,000 wirecard.com.br The Brazil cosmetics company that bought Avon Products Inc. Natura & Co.

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Retailers Expect 26 Pct. Spike On National Returns Day

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As online shopping powers a forecasted 26 percent year-over-year volume surge on National Returns Day, the United Parcel Service (UPS) foresees shipping 1.9 In some categories, the return rate is near 50 percent due to inconsistent sizing across brands, per IHL Group Founder and President Greg Buzek.

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Mattel Holiday Sales Driven By Name Brands

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With the decade inching towards its conclusion and shoppers making their last-minute purchases, Mattel CEO CEO Ynon Kreiz says the last holiday toy shopping season of the 2010s has been about “big franchises” and “big brands.” New additions to the Barbie brand encompass the Barbie Dream Plane and Judge Barbie.

Branding 131
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Lexus Gains A Partner In Online Reputation Management

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Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151
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Faire Bets Wary Buyers Will Support Online Trade Show

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Faire said: “This has raised a common question for brands and retailers: How can we safely connect and continue doing business under this new set of risks?”. According to the statement, Faire brands and retailers will receive year-round access to the following: Virtual showrooms that will allow retailers to view entire catalogs.

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Gap Inc. Online Sales Jump 61 Pct Amid Drop In Store Sales

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24) that it enjoyed a 61 percent jump in online sales during its fiscal third quarter ended Oct. But all in, Gap Global’s net sales dropped 14 percent year over year, with comparable sales for the brand falling 5 percent from Q3 2019. said Tuesday (Nov. 31 — offsetting a 20 percent fall in in-store sales due to the ongoing pandemic.

Online 170