Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

social media 69

social media Policies How To Handbook 69

Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

social media 31

social media Trends Branding Video 31

PYMNTS

DECEMBER 15, 2020

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Study 236

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. However, according to research , sixty-five percent of advisors who generate leads through a website still find it ineffective at meeting growth targets.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

DECEMBER 4, 2020

In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Modern consumers hyper-adopt and hyper-abandon brands because many of the products they shop for are available at another retailer. Offering a loyalty program to your customers is necessary.

Customer Experience 309

Customer Experience social media Branding Retail 309

William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

social media 40

social media Conference Leadership Meeting 40

Perficient

JULY 30, 2020

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Employees who used to meet up for bowling , mardi gras parties , and game night are now celebrating in different ways.

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

Long Lasting Ideas

FEBRUARY 22, 2016

I have a friend, a retired executive for a well-known global brand. It’s about old-school “social media’. I’m sure you’ll agree that these types of messages wouldn’t benefit your bank or its brand. When and how you respond to them will impact their feelings, not only about you, but about the bank and its brand.

social media 40

social media United States Branding Meeting 40

FICO

SEPTEMBER 30, 2022

Meet Our 2023 FICO Decisions Awards Judges. Mark Feeley, Research and Brand Director at Chartis. He now leads the editorial team at UK-based Shard Financial Media, furthering the progression of the agendas at all Shard’s brands including Credit Strategy, Reward Strategy, TRI Strategy and FSE. Saxon Shirley. See all Posts.

Meeting 52

Meeting Analytics Management Strategy 52

PYMNTS

OCTOBER 23, 2020

Mattel Chief Executive Officer Ynon Kreiz said the demand was so great that the company was unsure it would even be able to meet the demand because of supply challenges. “We We cannot be certain we will fully meet the surge in consumer demand,” Kreiz said on a call with analysts, as quoted by Reuters.

social media 161

social media Meeting Retail Branding 161

PYMNTS

AUGUST 24, 2020

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The social media firm purportedly contravened an Illinois state law via a “Tag Suggestions” functionality that enabled users to identify their friends from photos put on the platform in the past.

social media 152

social media Data Apple Compliance 152

Filene

MARCH 18, 2016

Our research on credit unions’ use of social media proved that you don’t win just by showing up. Consumers today expect their financial institution to not only demonstrate an ability to skillfully manage their social media sites, but also to find value and connection in the content they share.

social media 28

social media Strategy Branding US 28

PYMNTS

MARCH 3, 2019

It is also seeking to stop the use of domain names that are Facebook-branded and the infringement of trademarks, according to the social media company. Facebook Public Policy Manager Karim Palant said, according to Reuters , that the social media firm is “open to meaningful regulation.”

social media 115

social media Regulation Resources Policies 115

PYMNTS

DECEMBER 5, 2018

Think about it: A person who makes a donation in the public sphere of social media might encourage others to do the same. This can serve as a powerful force when it comes to online charitable giving via social media. A social media conversation about a cause or charitable need can easily inspire consumers to donate.

social media 187

social media Online Maine Payments 187

PYMNTS

AUGUST 25, 2019

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

Millennials 133

Millennials Data social media Branding 133

PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

Branding Retail Groups social media 101

Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

social media 15

social media Community Policies Branding 15

Gonzobanker

NOVEMBER 16, 2023

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

social media 97

social media Marketing Millennials Trends 97

PYMNTS

MAY 16, 2017

The company has taken to social media via its Instagram account to push all of its initiatives forward. What this does is allow consumers to interact with the brand in a more direct way that helps influence the direction of products presented for sale. over the next few years.

social media 100

social media Millennials Community Meeting 100

PYMNTS

OCTOBER 21, 2020

“Shoppers who engage in social sharing gain recognition as micro-influencers for their favorite PowerBuy brands while viral sharing supports the merchant, increasing word of mouth and organic reach with new customers,” according to the announcement.

social media 140

social media New York Software Retail 140

PYMNTS

JULY 10, 2020

And finally, retail hybrid brands like Brooks Brothers are bought up by licensing firms who like retail as long as it makes money, but they like fashion brands and their IP a lot better. This group also leverages low social media ad rates to keep their connection with customers and this momentum slides into the holiday season.

Branding 181

Branding Retail Groups social media 181

PYMNTS

FEBRUARY 7, 2020

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. Now, it’s adding creative and meeting space into its newest L.A.

Los Angeles 141

Los Angeles Community Branding social media 141

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. New brands are still being built through brick-and-mortar sales. If a shopper walks into a store looking to buy a product, they likely have a few brands or manufacturers in mind.

social media 100

social media Branding Retail Online 100

PYMNTS

MARCH 18, 2020

In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Many online retail brands, especially in the fashion industry, have gone to discounts and promotions to accomplish that. Only 43 percent of Americans trust the media.

Retail 153

Retail Branding social media Online 153

Perficient

OCTOBER 7, 2020

This acceleration brings an increased focus to cybersecurity and data safety that must meet HIPAA requirements. Once we reach that point, marketing becomes more about the performance of a healthcare system and what it can do for a patient specifically, rather than generic brand messages.

Cleveland 309

Cleveland social media System Tools 309

PYMNTS

SEPTEMBER 21, 2020

times more consumer conversions for brands such as Estée Lauder, for example. Mobile applications are also behind home try-on features, with some retailers utilizing social media applications to encourage tech-savvy consumers to virtually engage with their brands. reached 14.4

Retail 243

Retail Online social media Mobile 243

PYMNTS

JULY 10, 2020

Bad actors are trying numerous scams to take advantage of customers using digital and mobile channels for the first time, including setting up false accounts and restaurant brands online to drain consumers’ funds. It is also redesigning its stores to better prepare orders that come both from digital channels and in-store customers.

Mobile 162

Mobile social media Report Fraud 162

PYMNTS

MARCH 16, 2016

.” While he’s there, he will also support his Calvins and, though what exactly that will mean is still being sketched out, according to reports it will mean that the Calvin Klein brand will be “deeply woven” into live performances and Bieber’s social media efforts. Sounds … rocking?

social media 100

social media Retail Seattle Branding 100

PYMNTS

JULY 13, 2017

Papa John’s is giving Facebook users one more reason to never leave the app: now, customers can order Papa John’s pizza, desserts and sides using the social media giant’s new “ Start Order ” button. Our goal is to meet Papa John’s customers wherever they are,” said Mike Nettles, chief information and digital officer at Papa John’s.

social media 100

social media National Strategy Video 100

PYMNTS

JUNE 26, 2018

Perhaps, unsurprisingly, social media platforms have grown into a major facilitator of contextual commerce opportunities — with 26 percent of consumers surveyed noting social media platforms as their sole channel for such commerce and 55 percent finding contextual opportunities both on and off social media.

social media 111

social media Branding Survey Community 111

PYMNTS

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Here are my picks for the top 3 PR trends in 2018.

Trends 115

Trends social media Strategy Data 115

PYMNTS

JULY 11, 2016

Participants could use Visa’s APIs to create a payment solution, leverage social media channels to engage people at Visa-sponsored events or persuade Visa cardholders to go cardless. helps brands build and manage chatbots that consumers can use to transact inside popular messaging apps. Here’s what she learned. In the U.S.

social media 100

social media Branding Retail Meeting 100

South State Correspondent

AUGUST 15, 2022

Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. Customer reviews on Yelp/Google, survey results, chat transcripts, and social media comments. Invite Customers to Team Meetings. Study Customers.

Customer Experience 195

Customer Experience Training Strategy social media 195

South State Correspondent

AUGUST 15, 2022

Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. Customer reviews on Yelp/Google, survey results, chat transcripts, and social media comments. Invite Customers to Team Meetings. Study Customers.

Customer Experience 195

Customer Experience Training Strategy social media 195

PYMNTS

MAY 7, 2019

WeChat was forced to ban at least eight cryptocurrency media outfits for breaking Chinese law by publishing currency trading information and also for boosting initial coin offerings. In other crypto news, this time involving Facebook, PYMNTS CEO Karen Webster wrote about the social media giant’s plans to reenter the crypto landscape.

cryptocurrency 134

cryptocurrency social media Bitcoin blockchain 134

Social Assurance

JULY 1, 2021

Almost every financial brand prioritizes community engagement. We previously examined how financial brands can build community on social media. Here, we’re reviewing the basics of success for this strategy and how your brand can leverage it in your marketing communications. What is your brand known for?

Community 15

Community Branding social media Strategy 15