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Conversational Marketing: Old School Meets New School

Perficient

It’s an Old School concept that meets New School technology. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. A personalized solution takes user data into account when drafting responses to questions your users may have about your brand.

Meeting 443
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Perficient

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. Figure 1: Spectrum of customer expectations.

Meeting 428
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Perficient

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. Prioritizing Attributes, the Kano Way.

Meeting 348
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. The expectations-meeting business is notoriously tricky. This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant.

Meeting 309
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CPG Brands Get Cozy With The Stay-At-Home Economy

PYMNTS

Moreover, she said, Hershey’s is increasingly joining the large contingent of consumer packaged goods (CPG) brands realizing their customer base now mostly hanging out around the house and eschewing physical commerce for its digital counterpart. Nike added that since the pandemic’s start the company has added 70 million new members globally.

Branding 261
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How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

For brands and their manufacturers, Amazon can be a powerful influence. Brands and their manufacturers today continue to rely on legacy technologies and manual processes to sell products online, said King. Changing business models have added extra pressure on the way brands sell across channels across business models.

Branding 269