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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294
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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Neither the product staff nor the marketing staff knows what they don’t know. Marketing usually owns the top of the funnel, while sales owns the midpart of the funnel, and operations owns the very bottom of the funnel.

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Chinese Year of the Dog Celebrations Bring in More Than $146B

PYMNTS

This is the season where you’ll be meeting plenty of relatives and friends, so there’s a need to show your status and having the latest collection from a luxury brand is often seen as a sign of prestige and wealth.”

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A new digital bank needs a new customer service experience

Insights on Business

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. The big questions is what’s next?

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3 PR Trends to Watch in 2018

PYMNTS

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115
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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? How to Create Your Content Marketing Strategy.