PYMNTS

OCTOBER 21, 2016

For the October Tracker, PYMNTS caught up with Leo Castro, vice president of product marketing and brand for BigCommerce, to discuss the opportunities and challenges of trying to eliminate virtual checkout cart abandonment and converting tech-savvy mobile shoppers into buyers.

UX 100

UX Mobile Retail Online 100

Perficient

FEBRUARY 16, 2021

We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers. Attend this webinar to hear: Real-life examples of what top brands are doing outside the automotive industry. Where to begin for some quick wins.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

The Financial Brand

NOVEMBER 4, 2020

Personalized and frictionless engagement, beginning with digital account opening, is key to meeting tough challenges faced by the SMB market. The post Good Digital UX Is Now Table Stakes for Small Business Banking Success appeared first on The Financial Brand.

UX 27

UX Meeting Branding Marketing 27

Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294

Taxes Customer Experience Marketing Compliance 294

The Financial Brand

NOVEMBER 28, 2018

The post 3 Ways UX Design Can Improve Consumer Satisfaction and Increase Revenue appeared first on The Financial Brand. Bad mobile banking experiences turn off consumers when they seek ease. Improve the user experience — or watch them leave.

UX 27

UX User Experience Branding Mobile 27

PYMNTS

OCTOBER 30, 2018

Maybe it’s the reputation of a brand that lowers the mental resistance to inputting payment and personal details on a mobile device to complete a transaction. Good UX vs. Security. That said, Oosthuizen noted, those younger developments often tend to focus on “good UX and the consumer experience — in terms of what works.

Mobile 184

Mobile UX Security Fintech 184

Gonzobanker

AUGUST 11, 2020

OnDeck’s fire sale aside, recent deals at nCino, Black Knight and Ellie Mae are a shot in the arm to a market in need of some good news. 2020 is the wildest downward ride in the market since 1929, which, one would think, is taking its toll on the fintech ecosystem serving banks and credit unions.

Lending 158

Lending Fintech Analytics UX 158

The Financial Brand

SEPTEMBER 2, 2019

Digital marketing and UX-related salaries, on the other hand, are moving up. The post What Should Financial Institution Marketing Executives Be Making? appeared first on The Financial Brand. New data show current CMO pay is flat, but the role is evolving.

UX 22

UX Marketing Branding Data 22

The Financial Brand

NOVEMBER 10, 2020

It's difficult to stand out in a crowded mobile app market. The right mix of marketing, UX, security and customer feedback brings results. The post 4 Ways to Differentiate Your Banking App and Drive Acquisitions appeared first on The Financial Brand.

UX 27

UX Branding Mobile Marketing 27

PYMNTS

MAY 5, 2017

By having easy access to this information, omnichannel retailers will be able to create more seamless, personal purchasing experiences and marketing efforts for their consumers across in-store and online channels.

UX 100

UX Retail Online Branding 100

PYMNTS

MAY 28, 2018

“Every trial run helps brands better optimize, and create a better experience for users. Key learnings around audience segments, engagement rates, consumer preferences, and UX will inform the projects we are creating, and how we improve the ones that are already in the market to fuel future innovation.”.

UX 100

UX United States Groups Tools 100

PYMNTS

JUNE 19, 2020

Ranchere said challenger banks’ target market of millennial consumers have simply amassed fewer assets than their baby boomer parents have, as younger customers are less likely to have investment accounts or own homes. But now, a long-due market maturation is happening — one that Ranchere believes will ultimately be good for the sector.

Digital Banking 142

Digital Banking Payments Tools Branding 142

CB Insights

SEPTEMBER 21, 2017

” At the bottom of the first page of these same search results is an article highlighting Amazon’s first branded foray into insurance on its own platform: the launch of Amazon Protect in the UK. In terms of UX, the purchase flow for Amazon Protect is integrated directly into the checkout process, as shown below in orange.

Branding 34

Branding UX Google Strategy 34

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

Gonzobanker

OCTOBER 6, 2023

Major vendors with multiple core solutions in their portfolios can turn off bank and credit union clients to the entire brand because of staff attrition, declining service levels, and a lack of product evolution in an aging zombie core division. Legacy Tech Stacks. No New Partners. While they may travel in packs, zombies are loners.

Strategy 97

Strategy System UX Tools 97

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

South State Correspondent

JANUARY 23, 2023

5) Write bank marketing copy: ChatGPT excels at producing high-quality prose with moderate accuracy. What are common UX issues for bank web pages? What are keywords in popular job postings for bank digital marketing vice presidents [insert]? Customers can better get data on subscriptions, brands, cash flow, and changes.

Tools 370

Tools Examples Analysis Data 370

PYMNTS

JANUARY 3, 2017

Rewards can help lure customers to a brand and keep them there. I think merchants and issuers alike see the value of rewards in creating a storyline for customers, enhancing the relationship with the brand and driving stronger loyalty,” he added. Retail is a dog-eat-dog world, operating at times on the thinnest of margins.

Retail 137

Retail UX Cards Branding 137

Gonzobanker

FEBRUARY 23, 2022

As the battle for customer market share heats up and booming M&A activity enables better customer experiences and digital tools, this is the perfect time to explore BaaS. Even beyond fintechs, more and more brands are looking for ways to wrap financial services, especially embedded finance, around their existing products.

Community Bank 142

Community Bank Strategy Risk Management Fintech 142

Perficient

AUGUST 30, 2022

Business stakeholders utilize many different techniques and tools when building a Roadmap, such as market research and customer intelligence data. Preferred technologies (UI/UX technologies, backend technologies like Java,Net, ETL Informatica, etc.) Defining a clear Roadmap is an imperative beginning step in an Agile project.

Meeting 294

Meeting Examples UX Case Study 294

Perficient

SEPTEMBER 29, 2020

And how can marketing build toward it? The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. These systems use portals or content hubs that allow the user to interact with the brand, or provide forms that are just a bit more enjoyable than usual.

social media 294

social media System Retail Online 294

CB Insights

AUGUST 2, 2018

These companies have been able to generate these signups through three channels: card design, rewards, and application UX. Square has partnered with other top brands (including Shake Shack, Whole Foods, and Chipotle) to offer other cash boosts, and claims to be expanding the list. ux to help target existing clients.

Cards 71

Cards Fintech UX Strategy 71

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

The Financial Brand

SEPTEMBER 22, 2021

Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website. The post How to Increase Personalized Engagement (and Sales) on Bank Websites appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 25

How To Banking Trends Analysis Trends 25

PYMNTS

MAY 24, 2017

For the past decade, brand experiences have moved from thinking from a PC-first mindset to a mobile-first mindset. MW: The world of voice is so new — it’s a brand new interface that’s hitting the mainstream. Voice interface has been primarily relegated to IVR systems and … calling American Airlines.

Mobile 100

Mobile Software Tools UX 100

The Financial Brand

JUNE 16, 2021

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 19

Customer Experience Banking Trends Analysis Trends 19

BankNXT

MARCH 22, 2016

What exactly is branding, and why do so many UK banks get it wrong? Duena Blomstrom looks at the good, the bad and the ugly. Top UK banks, as seen on TV on BankNXT.

Branding 40

Branding UX Video Marketing 40

Fintech Labs Insights

AUGUST 27, 2020

Growing a trusted brand in the financial services sectors is generally a long process. Service UX: US Bank’s Well-Designed Appointment Scheduler. And that’s just to make it to number 500. The top 10 grew an average of 250x in 3 years! It’s rare that a fintech company could ever achieve that type of velocity.

Fintech 15

Fintech UX Cards Data 15

PYMNTS

OCTOBER 13, 2016

“You want to get into as many use cases as possible,” said Greg Weed, director of card performance research at Phoenix Marketing International. According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily.

Mobile 100

Mobile Payments Apple Samsung 100

PYMNTS

SEPTEMBER 23, 2020

In the journey to improve the payments experience, sometimes the best user experience (UX) is an unnoticeable one. Key to achieving this goal is data integration, yet in markets where open banking frameworks aren't as advanced as jurisdictions like the U.K., A Better Payments Experience.

Fintech 315

Fintech UX Cards Payments 315

BankNXT

SEPTEMBER 30, 2016

In Zack Miller's latest Tradestreaming podcast, he talks to Lani Hayward from Umpqua about its own podcast and its success as part of a larger marketing strategy for the bank. Lani Hayward on Umpqua’s acclaimed podcast, Open Account on BankNXT.

Marketing Strategies 40

Marketing Strategies Strategy Marketing UX 40

Perficient

MAY 21, 2021

Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Deepti graduated with a Bachelor’s degree and diploma in Business Administration with a specialization in Marketing and worked as a Relationship Banker and as a Marketing Coordinator for the banking industry. Bright Paths Project: Welcome to Stock Market.

Milwaukee 348

Milwaukee Software Course Detroit 348

Fintech Labs Insights

MAY 15, 2017

Alpharank CEO Brian Ley had just shown how his Customer Influence Mapping technology enables FIs to spot highly-networked “influencers” among their customer base, and how to leverage those influencers to build better engagement and a more customized UX. “We take two to three years of credit or debit card data.

Arkansas 17

Arkansas UX Training Fintech 17

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. And now that improvements have been identified, it’s go-time — right?

Meeting 309

Meeting Customer Experience Branding Leadership 309

Gonzobanker

DECEMBER 20, 2019

The company’s market capitalization, which after declining to less than $600 million in the 2009 recession, has now grown to almost $3 billion. This was a terrific combination of two education-focused cooperatives across both Southern and Northern California markets. It’s early but it’ s a great entry to the market and our industry.

Idaho 148

Idaho Conference Data Marketing 148

PYMNTS

FEBRUARY 13, 2018

Adore Me is dedicated to being attentive to their customers and also anticipating their needs, which has pushed the fashion brand into developing a tech shop to compete. Capuono noted nearly half of Adore Me’s team is devoted to the user experience (UX) and IT. The reason for that, Capuono explained, is because of competition.

UX 101

UX Branding Innovation User Experience 101