Branding Marketing Millennials UX 
Perficient
JULY 20, 2020
What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
PYMNTS
OCTOBER 23, 2017
Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security. Millennials may be less concerned with risk. Trust is not always based on facts.
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PYMNTS
JUNE 19, 2020
Ranchere said challenger banks’ target market of millennial consumers have simply amassed fewer assets than their baby boomer parents have, as younger customers are less likely to have investment accounts or own homes. That is an interesting change in the current market.”. Walmart And Shopify Fill In Gaps For Each Other. “I
PYMNTS
JANUARY 3, 2017
Rewards can help lure customers to a brand and keep them there. I think merchants and issuers alike see the value of rewards in creating a storyline for customers, enhancing the relationship with the brand and driving stronger loyalty,” he added. Retail is a dog-eat-dog world, operating at times on the thinnest of margins.
CB Insights
AUGUST 2, 2018
These companies have been able to generate these signups through three channels: card design, rewards, and application UX. You might not expect to find the “instagrammability” trend surfacing in the world of debit cards, but fintech companies are hoping to draw millennials to physical cards with colorful, minimalist designs.
PYMNTS
OCTOBER 13, 2016
“You want to get into as many use cases as possible,” said Greg Weed, director of card performance research at Phoenix Marketing International. According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily.
Gonzobanker
DECEMBER 20, 2019
The company’s market capitalization, which after declining to less than $600 million in the 2009 recession, has now grown to almost $3 billion. This was a terrific combination of two education-focused cooperatives across both Southern and Northern California markets. It’s early but it’ s a great entry to the market and our industry.
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