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Community Banks Are Missing Out on the Value of Social Media

The Financial Brand

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Overall, the number of live-sales in the region increased nearly 67 percent, thanks to the heaviest usage among shoppers in Singapore and Thailand.

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

It’s also an area where the big six or other retailers won’t play this year, focusing instead on regional and national media. Social media has always been the go-to media for retailers due to its ability to target locally, and retarget as well. Now, the where.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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Delivering Regional Flavor With State-Specific Subscriptions

PYMNTS

All of the items—such as hand-blended hair serum and handmade fruit spray—are made by California artisans, with no big corporate brands included in the boxes. California Found’s target market is almost nearly all women between approximately 35 and 65 years old. The Brands.

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How To Improve Uninsured Deposit Performance

South State Correspondent

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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