article thumbnail

Community Banks Are Missing Out on the Value of Social Media

The Financial Brand

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

article thumbnail

MENA Region Holds Regulatory Clues For Merchants

PYMNTS

In regions where open banking and other electronic payments pilots are becoming common, such as the Middle East-North Africa (MENA) region, pandemic-era payments are all about privacy, security and trust, particularly in B2B transactions. Privacy Protection In The Spotlight. Lessons From Abroad.

Regional 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

It’s also an area where the big six or other retailers won’t play this year, focusing instead on regional and national media. Social media has always been the go-to media for retailers due to its ability to target locally, and retarget as well. Now, the where.

Retail 169
article thumbnail

Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

article thumbnail

4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

article thumbnail

How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

article thumbnail

WeTrade Platform's Nasdaq Transfer From OTC Could Raise $121 Million

PYMNTS

Currently listed on the OTC under the symbol WETG, the membership-based eCommerce platform WeTrade has a market cap of $1.7 Funds raised from the Nasdaq listing will be earmarked for research and development, marketing, staffing and investments. The company’s cloud intelligence division, YCloud, recently expanded into those markets. “We