The Financial Brand

NOVEMBER 16, 2021

The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.

Branding 33

Branding Community Bank Banking Trends Analysis 33

The Financial Brand

NOVEMBER 16, 2020

The post Financial Marketers Must Toss Meaningless Vanity Metrics That Don’t Sell appeared first on The Financial Brand. Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have produced.

Marketing 40

Marketing Branding social media Marketing Strategies 40

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.

Fintech 36

Fintech Marketing Banking Trends Analysis 36

The Financial Brand

AUGUST 19, 2021

The post Why Most Financial Institutions Flop When Using Stories for Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. 99% of things banks and credit unions call 'stories' aren't that at all. Real stories have emotional hooks, and require three key elements.

Marketing 33

Marketing Banking Trends Analysis Trends 33

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

The Financial Brand

APRIL 1, 2020

A veteran marketer says 'selling' must yield to 'helping.'. The post Coronavirus & Bank Marketing: Striking the Right Tone appeared first on The Financial Brand. Now is not the time for banks and credit unions to push products.

Marketing 27

Marketing Branding Marketing Strategies Leadership 27

The Financial Brand

MAY 20, 2020

Use of new methods expected to expand beyond small-scale pilots, marketers report. The post Rising Use of Agile Financial Marketing Fits COVID Times Well appeared first on The Financial Brand. Many see personalization benefits from new privacy rules.

Marketing 29

Marketing Branding Report Marketing Strategies 29

The Financial Brand

JULY 27, 2020

The post Financial Marketers Must Align Purpose, Mission & Values Now appeared first on The Financial Brand. Bank and credit union customers and employees have a strong preference for institutions exhibiting integrity, creating true differentiation.

Marketing 22

Marketing Branding Customer Experience Marketing Strategies 22

The Financial Brand

FEBRUARY 23, 2021

The post Marketing Helps PenFed Rack Up Major Growth Under Open Charter appeared first on The Financial Brand. Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion.

Marketing 16

Marketing Branding Data Marketing Strategies 16

The Financial Brand

FEBRUARY 23, 2021

The post Marketing Helps PenFed Rack Up Major Growth Under Open Charter appeared first on The Financial Brand. Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion.

Marketing 15

Marketing Branding Data Marketing Strategies 15

The Financial Brand

SEPTEMBER 27, 2021

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Why Are So Many Banks Killing the CMO Role?

Banking Trends 33

Banking Trends Analysis Branding Trends 33

The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 40

How To Banking Trends Analysis Trends 40

The Financial Brand

AUGUST 12, 2018

Marketing pros in the banking sector sum up the state of their craft, and reveal what it takes to succeed today. The post Help Wanted: Trends Reshaping Financial Marketing Departments Today appeared first on The Financial Brand.

Trends 17

Trends Marketing Branding Marketing Strategies 17

The Financial Brand

OCTOBER 23, 2020

Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise. The post Truist’s New CMO Has Strong Views on Fintechs and Personalization appeared first on The Financial Brand.

Fintech 33

Fintech Branding Marketing Marketing Strategies 33

The Financial Brand

JUNE 2, 2020

Here's how they can transform, led by Marketing and Sales. The post How Digital Growth Can Save Banks & Credit Unions from Extinction appeared first on The Financial Brand. Three out of five financial institutions are in digital denial, stuck in the past.

Branding 39

Branding Marketing Branch Strategies Marketing Strategies 39

Banking 2020

AUGUST 24, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

The Financial Brand

OCTOBER 22, 2020

Marketers' responsibilities have drastically changed, but their planning hasn't. The post Why CMOs in Banking Must Ditch Their Digital Laundry Lists Right Now appeared first on The Financial Brand. Adopting a simple matrix and an agile mindset is the key.

Branding 33

Branding Marketing Marketing Strategies Leadership 33

The Financial Brand

NOVEMBER 24, 2020

After baptism by COVID, mid-size banks' chief marketing officers share opportunities and challenges of budgeting and planning for 2021. The post How Banking CMOs Can Reframe 2021’s Unknowns into Opportunities appeared first on The Financial Brand.

Branding 32

Branding Marketing Marketing Strategies Leadership 32

Banking 2020

AUGUST 18, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: So given your experience and the time that you spent in the industry, why do you think search marketing is so important these days? What do you find interesting about it? Sabrina: That makes sense.

Industry 40

Industry Pennsylvania Marketing Mobile 40

The Financial Brand

DECEMBER 2, 2018

CMO Andrea Brimmer explains how Ally Bank leverages disruption and pushes the envelope with some of the most daring marketing in banking. The post Why Ally Bank’s CMO is Really Their ‘Chief Disruption Officer’ appeared first on The Financial Brand.

Branding 26

Branding Marketing Marketing Strategies Leadership 26

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

OCTOBER 22, 2020

Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise. The post Truist’s New CMO Has Strong Views on Fintechs and Personalization appeared first on The Financial Brand.

Fintech 15

Fintech Branding Marketing Marketing Strategies 15

The Financial Brand

FEBRUARY 4, 2022

The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Typical consumer (and employee biases) often derail sales and hurt customer experience. Understanding them is the key to counteracting them.

How To 33

How To Customer Experience Banking Trends Analysis 33

The Financial Brand

OCTOBER 28, 2018

Financial marketers who get the balance of analytics and creative right will thrive. The post Digital Shifts Forcing Banking CMOs To Make Big Changes appeared first on The Financial Brand. Others will struggle to survive in today's digital-first world.

Analytics 30

Analytics Branding Marketing Marketing Strategies 30

The Financial Brand

JANUARY 19, 2022

appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' Preparation is key. The post Is Your Financial Institution Ready for These Tough Consumer Questions?

Banking Trends 34

Banking Trends Analysis Trends Branding 34

The Financial Brand

AUGUST 11, 2021

The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty.

Banking Trends 33

Banking Trends Analysis Trends Branding 33

The Financial Brand

JANUARY 5, 2022

The post Roadmap for Changing AI from a Banking Catch Phrase to Real Action appeared first on The Financial Brand - Banking Trends, Analysis & Insights. It seems like every financial institution is jumping on the artificial intelligence bandwagon. Before you leap, get your data in order.

Banking Trends 32

Banking Trends Analysis Trends Branding 32

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides.

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

FEBRUARY 23, 2021

The post Exaggerations That Can Kill Digital Banking Loyalty appeared first on The Financial Brand. Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to consumers.

Digital Banking 36

Digital Banking Branding Customer Experience Marketing Strategies 36

The Financial Brand

AUGUST 24, 2021

The post People Want More Help Planning for Retirement from Financial Institutions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet they feel less prepared than ever, creating an opportunity for bankers.

Banking Trends 30

Banking Trends Analysis Trends Branding 30

The Financial Brand

JANUARY 3, 2021

appeared first on The Financial Brand. Mandatory vaccination is the big one, but a host of other issues makes it crucial for banks and credit unions to proactively prepare. The post Is Your Financial Institution Ready for Tough COVID Vaccine Questions?

Branding 31

Branding Branch Strategies Marketing Strategies Leadership 31

The Financial Brand

AUGUST 16, 2020

The post 6 Crisis Communication Blunders Financial Institutions Must Stop appeared first on The Financial Brand. COVID-19 exposed shortcomings in customer and employee communications, leading to a loss of confidence. The experience provides key lessons.

Branding 32

Branding Marketing Strategies Leadership Community 32

The Financial Brand

AUGUST 31, 2020

The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand. Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone.

Community Bank 32

Community Bank National Strategy Community 32

The Financial Brand

NOVEMBER 28, 2018

The post Banking Industry Must Move from Strategic Planning to Action appeared first on The Financial Brand. Strategic planning efforts at most financial institutions lack one thing. a commitment to change that can generate the results desired.

Industry 30

Industry Branding Marketing Strategies Leadership 30

The Financial Brand

JUNE 17, 2018

The post The Banking CMO’s Guide to Earning Your Seat in the C-Suite appeared first on The Financial Brand. Here’s how CMOs can build bridges and strengthen relationships with their CEO, CFO, COO and other peers in the C-suite.

Branding 18

Branding Marketing Strategies Leadership Marketing 18

The Financial Brand

JULY 31, 2018

The post Good Merger Communications Strategies Make or Break Banking Deals appeared first on The Financial Brand. Here's what experts recommend to keep employees and consumers on board.

Strategy 14

Strategy Branding Customer Experience Marketing Strategies 14