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Why Strong Visual Branding and Communication Are Vital in Banking

The Financial Brand

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Tips & Insights on Creating (or Recreating) Brand Buzz in Banking

The Financial Brand

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results

The Financial Brand

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.

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Why Most Financial Institutions Flop When Using Stories for Marketing

The Financial Brand

99% of things banks and credit unions call 'stories' aren't that at all. The post Why Most Financial Institutions Flop When Using Stories for Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Real stories have emotional hooks, and require three key elements.

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HSBC Retreats from the U.S. Mass Market and Citizens Reaps the Reward

The Financial Brand

retail market and hands off 80 branches and 800,000 customers. Mass Market and Citizens Reaps the Reward appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Citizens Financial wins big as the overseas giant concedes the U.S. The post HSBC Retreats from the U.S.

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How to Find Growth in the Next Wave of M&A in Banking

The Financial Brand

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Why Are So Many Banks Killing the CMO Role?

The Financial Brand

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. The post Why Are So Many Banks Killing the CMO Role? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.