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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

The expanded executive leadership team will drive continued growth and operational excellence across Perficient while delivering superior solutions for clients. “As “We’re in the business of helping our clients power innovation and deliver exceptional customer experiences. Ostasz, AVP of U.S.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand. This is not a short-term trend either.

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Join Perficient at the Automotive CX Summit Series!

Perficient

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Digital Frictionless Customer Experience.

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Yum Takes Hit From Grubhub And Names New Digital Leadership

PYMNTS

Brands on Wednesday (Oct. 30) even as the quick-service restaurant (QSR) operator — which runs the Taco Bell, Pizza Hut and KFC brands — touted its expansions in digital and mobile services. It also announced new leadership, and a new hire who will oversee the brand’s ongoing digital and mobile push.

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Join Me at CBA Live for Fraud Prevention and Customer Experience

FICO

I’ll be participating in an excellent panel, “ Balancing Fraud Prevention & the Customer Experience ,” at the first virtual edition of CBA LIVE , the must-attend annual event for the retail banking industry. Having become a pro at Zoom meetings during the pandemic, I’m excited to up my game a notch this Wednesday, September 30.

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Farfetch Raises $250M To Grow Luxury Fashion Platform

PYMNTS

Farfetch will use the capital to continue growing and expanding into new markets, particularly China. Tencent is helping the company reach the market through its WeChat platform. “We Farfetch has over 80 luxury brands on WeChat, which include Moncler, Balenciaga, Saint Laurent, Armani and Ralph Lauren. “We

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Promote the advancement of women into leadership roles. Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.