Branding Digital Strategies Leadership Marketing 
Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand. This is not a short-term trend either.
PYMNTS
OCTOBER 11, 2019
This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. Big Plays of the Week: The Digital Brand Reshuffles .
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Social Assurance
JUNE 21, 2021
. – Social Assurance, a software and marketing solutions leader in the financial services industry, has announced that Jaime Falkner, CFMP, has joined its team as their Client Growth Manager. After sitting in the seat of the bank marketing director, I find so much joy to be a strategic partner with those bank marketers.
PYMNTS
FEBRUARY 23, 2018
Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. percent in 2017, Taco Bell has been drawing in customers with new food items, a Live Más marketing campaign and new nacho fries for $1. But McDonald ’s Corp.
PYMNTS
SEPTEMBER 10, 2019
In an interview with Karen Webster, Norbert Knievel, head of Banking Thought Leadership at Diebold Nixdorf , said FIs would do well to reconsider the role of the ATM in an age where cash usage endures even with the continued inroads made with digital commerce. “So
Insights on Business
MAY 3, 2019
We’re beginning to see investment advisory firms expand their brands into non-financial areas such as nutrition, health, wellness and exercise, forming complete centers of influence for their clients. Learn more about IBM’s digital strategy and transformation consulting practice.
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. Customers expect dependable, connected experiences from brands.
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