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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. How to Get There. This is not a short-term trend either. The short answer is No.

Branding 378
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Habits That Stifle UX Innovation in Banking (and How to Change Them)

The Financial Brand

The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Hiring creative user experience pros won't help if they don't have the right support and culture. Three actions can help turn things around.

UX 38
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. One does not need to change the process but incorporating accessibility by “shifting left” How to get started?

UX 531
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How Can Automakers and Suppliers Win Over Customers With Digital?

Perficient

We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers. Attend this webinar to hear: Real-life examples of what top brands are doing outside the automotive industry. Where to begin for some quick wins.

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How To Navigate The Rapidly Resetting World Of Retail

PYMNTS

So how to navigate what’s next in retail when what’s next seems to actually be happening right now — and at a faster pace by the day? The goal is to use that starting point and the loyalty engendered in the brand because the consumer has a subscription and then use it to boost further activity. And that is hard. Driving Repetition .

Retail 101
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Is Augmented Reality The Future Of Fab?

PYMNTS

The augmented reality tech allows a customer to “see” firsthand how a piece of artwork or home furnishings décor will look inside their home, according to Internet Retailer. Fab was acquired for $15 million in 2015 by PCH International, a company that makes technology products for Apple and “helps entrepreneurs turn ideas into brands.”.

UX 100
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How to Increase Personalized Engagement (and Sales) on Bank Websites

The Financial Brand

Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website. The post How to Increase Personalized Engagement (and Sales) on Bank Websites appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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