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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. How to Get There. This is not a short-term trend either. The short answer is No.

Branding 378
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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In this webinar, Eric Enge (Principal, Digital Marketing at Perficient) and Jim Hertzfeld (Chief Strategist, Digital at Perficient) discuss: How marketers have already adapted and where they see the most opportunity moving forward. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294
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Rise in Synthetic Experiences

Perficient

Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. How to Get There. However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content.

Video 322