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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. How to Get There. This is not a short-term trend either.

Branding 378
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How Can Automakers and Suppliers Win Over Customers With Digital?

Perficient

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. There is also no question that Covid-19 has changed the digital game by increasing digital transformations and creating a demand for a smooth digital experience.

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Habits That Stifle UX Innovation in Banking (and How to Change Them)

The Financial Brand

Hiring creative user experience pros won't help if they don't have the right support and culture. The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Three actions can help turn things around.

UX 38
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

UX 531
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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

ChatGPT is a powerful language model that can understand a variety of languages, including emojis, that can assist banks with increasing the productivity of bankers, improving their customer experience, automating repetitive tasks, and providing personalized financial advice to customers.

Tools 370
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How to Increase Personalized Engagement (and Sales) on Bank Websites

The Financial Brand

Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website. The post How to Increase Personalized Engagement (and Sales) on Bank Websites appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 32
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Satisfaction Drops As People Bank Digitally More Often: How to Avoid That

The Financial Brand

Banks and credit unions shouldn't focus solely on creating a better mobile experience, but build a holistic relationship based on trust. The post Satisfaction Drops As People Bank Digitally More Often: How to Avoid That appeared first on The Financial Brand.

How To 41