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Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

to create unique experiences and new offerings,” said Frank Boulben, senior vice president of marketing and products, Verizon Consumer Group. Our strategy is to partner with the best brands to ensure our customers have exclusive access to cutting edge technology and services.

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Empowering Your Financial Advisors With Salesforce

Perficient

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294
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How To Market And Build Brand Loyalty Around Digital-only Offerings

Bank Innovation

Before Citizens Financial Group launched its digital-only banking unit, Citizens Access, last July, a team of bankers spent months intensely analyzing how customers might interact with a digital bank with no physical presence versus a traditional bank with a large network of branches.

Branding 170
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. When retailers are thinking about how to adjust, she said, the first step is finding new ways to lean into those tried-and-true classics of creating the right customer experience.

Branding 220
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Perficient’s Cloud Modern Data Platform Approach – Customer Journey & Capabilities

Perficient

It affects decision making on everyday basis which does not let these enterprises provide value to their customers in an efficient manner. We at Perficient leverage Customer Experience Mapping the most. What is Phase 0 in terms of Customer Experience Mapping for our customers? The Audience. Platform needs.

Data 497
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Retail Reset: Sharpening The Sharper Image Brand

PYMNTS

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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Join Me at CBA Live for Fraud Prevention and Customer Experience

FICO

I’ll be participating in an excellent panel, “ Balancing Fraud Prevention & the Customer Experience ,” at the first virtual edition of CBA LIVE , the must-attend annual event for the retail banking industry. Having become a pro at Zoom meetings during the pandemic, I’m excited to up my game a notch this Wednesday, September 30.