PYMNTS

JANUARY 20, 2021

Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. CVC currently has control of famous brands like Swiss watch company Breitling SA, while it owns European beauty firm Douglas GmbH. The celebrity recently made a deal to utizile the company’s system to market her new skincare line.

Retail 239

Retail Google Capital Branding 239

PYMNTS

MAY 13, 2019

The Commerce Cloud is a fully managed cloud-based version of the Magento platform that is fully integrated with benchmark Adobe tools like analytics, marketing and advertising. Users can set pricing rules for the Amazon sales channel, handle multiple brands at a time with access to multiple accounts, and get access to Amazon product data.

Google 109

Google Tools Branding Analytics 109

PYMNTS

FEBRUARY 10, 2020

Amazon holds the dominant edge in the market for smart speakers, as about 70 percent of people in the U.S. That makes the online retail behemoth the definite leader in that field, and it’s expected to hold that lead through 2021, according to estimates from eMarketer. Some will be going with other speaker brands — there was 31.7

Marketing 132

Marketing Google US Branding 132

PYMNTS

NOVEMBER 15, 2019

This edition includes news about Facebook’s new payments push, Amazon’s new robotics plan and why Google is working more closely with financial institutions. Google Dives Into DDAs. The branding will reflect the financial institutions and not Google. Google’s Growing Global Challenge To Amazon’s Voice Dominance .

Google 139

Google Payments Apple cryptocurrency 139

PYMNTS

FEBRUARY 16, 2018

To research a product, potential customers may turn to Google. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. But the product evolved into a mobile product search engine for consumers and a marketing tool for brands.

Branding 102

Branding social media Google Retail 102

Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent. The statistics don’t lie.

social media 332

social media Google Branding Training 332

PYMNTS

SEPTEMBER 29, 2019

Former Google leader Alessandra Domizi will take the digital helm of Italian shoe and leather company Tod’s on Oct. Domizi, previously fashion and retail lead at Google, will develop Tod’s digital communication and online sales, a key component of the brand’s new “Factory” business model.

Google 101

Google Taxes Online Strategy 101

PYMNTS

AUGUST 5, 2020

Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping.

Retail 263

Retail Payments Google Branding 263

PYMNTS

SEPTEMBER 21, 2020

With so many companies giving their employees Election Day off, it could be an opportunity for a one-day sales event both online and in-store. The customer journey may be longer, but there is also more time for a brand to create a unique shopping experience and for the customer to get to know the brand, creating loyalty for the long run. “The

Retail 169

Retail social media Marketing Branding 169

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The Shopify powers the site, which offers express checkout options such as PayPal and Google Pay. The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said.

Branding 140

Branding Comparison Community Marketing 140

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

New York City 124

New York City Marketing New York Los Angeles 124

PYMNTS

APRIL 18, 2017

Ready or not, here they come … marketers, that is. Burger King — rather than wait for Google to roll out advertising options — recently took matters into its own hands by leveraging the “ dollhouse method.”. In a TV spot, Burger King directly addressed Google Homes across America: “Okay, Google.

Google 108

Google Apple California Software 108

PYMNTS

JUNE 2, 2017

Google is joining the fight against harmful and intrusive website ads. According to Investopedia , advertising campaigns make up a staggering 96 percent of Google’s revenue, which in 2016 was an estimated $89 billion. Because of this, Google prefers to refer to the feature as an ad “filter.”.

Google 109

Google Guidelines Compliance Mobile 109

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Paid social can also be a catch-all term for other paid advertising like Google Ads. Artwork by Oatawa/Getty Images. By Amy Geist.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

MAY 2, 2016

According to security researchers from PhishLabs , Google Play has a bit of a phishing problem. A problem in the sense that the research company claims that, since the start of the year, it has found 11 apps that are hosted on Google Play created by hackers.

Google 100

Google Mobile Security Groups 100

PYMNTS

FEBRUARY 13, 2017

The company announced that it will be selling its latest collection online for the first time in its 262-year history, with the Richemont-owned brand trying to attract younger customers. Richemont made its online debut in November and hired an executive from Google Inc. to bolster its digital push.

Online 122

Online New York Branding America 122

PYMNTS

NOVEMBER 30, 2020

trillion total addressable market. “We Still, the company disclosed in the filing that it sees the firm’s serviceable addressable market — a measure of total potential business in its current core areas — as $1.5 That includes $1.2 trillion for short-term stays and $239 billion for experiences. That included $1.8

Marketing 151

Marketing Google Community Company 151

Perficient

DECEMBER 4, 2020

Depending on the business model, this may include online purchases, customer service information found, lead generation forms completed or all of the above. If the brand transaction is completed through a distributed channel, the metrics may be slightly different, but still give a much clearer picture of your customers’ needs.

Analytics 309

Analytics Google Tools social media 309

PYMNTS

OCTOBER 7, 2020

Vestager has said the injunctions would be more widely deployed as antitrust investigations continue into Google, Amazon and Apple, among others. “If 6), such actions could crimp the horizontal expansion of online platforms, where growth and addition of ancillary services is critical to the development of the connected economy.

Apple 130

Apple Google Tools Operations 130

PYMNTS

MARCH 25, 2019

Once closed, the conjoined firm will offer enterprise banking, payments, capital markets and global eCommerce services to financial institutions and businesses around the world. As a combined organization, we will bring the most modern solutions targeted at the highest-growth markets. eBay Drafts Google Pay.

Google 126

Google Data Apple Jacksonville 126

PYMNTS

AUGUST 4, 2020

With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift. Brands and Mastercard. 4) with Tuli. On Tuesday (Aug. ”

Trends 207

Trends Branding Retail Community 207

PYMNTS

OCTOBER 16, 2017

According to Venmo’s Head of Marketing, Kasia Leyden, the idea is to put users’ stories front and center, making the money transfer company the only brand that can fill the blank in whatever occasion they’re sharing. That’s how the FinTech’s new creative content is structured. It’s called the “Blank Me” campaign.

Branding 112

Branding Nashville Miami Millennials 112

PYMNTS

AUGUST 3, 2020

Throughout the six-plus-hour grilling, the stock prices of Amazon, Apple, Facebook and Google were all up — and stayed that way throughout the day. Analysts have since upped their price targets for Google, confident in the resiliency of its platform. times the entire market cap of American Express.

Apple 234

Apple Google Online Maine 234

PYMNTS

AUGUST 10, 2018

At first glance, 2018 is shaping up to be a year that has brought meaningful consumer, regulatory and legislative backlash against lax online privacy. social media users are “very confident” that those platforms would protect users’ data, according to Pew — with 64 percent calling for more regulation of online advertisers.

Online 101

Online social media Baltimore Data 101

PYMNTS

DECEMBER 30, 2020

Many enjoyed huge first-day price pops, heating up the IPO market even more — and 2021 seems poised to only continue the fireworks. Popular stock-trading app Robinhood Markets reportedly recently hired Goldman Sachs to lead a possible 2021 IPO that would value the company at more than $20 billion. Then shares soared 85.8

Marketing 198

Marketing Company Online Management 198

CB Insights

NOVEMBER 6, 2018

While beauty conglomerates like L’Oréal are making acquisitions to become more tech-enabled, tech giants like Google, Amazon, Facebook, and Apple (GAFA) are pursuing the high margins in beauty through partnerships, consumer insights, e-commerce, and more. Search data helps brands understand shopper preferences. Looking ahead.

Google 72

Google Apple Industry Branding 72

PYMNTS

MARCH 12, 2020

Amazon has introduced a new voice shopping feature thats powered by Alexa in India, in a bid to increase its presence in the country’s eCommerce market, according to a report by TechCrunch. Google has invested about $5.5 The result — 400 million Indian consumers are now online,” Google said.

Google 130

Google Branding Regional Report 130

PYMNTS

JULY 10, 2017

Contrary to what “People of Walmart” would have you believe, the big-box retailer isn’t just for one demographic of shoppers, and it’s trying to prove that by making a name for itself in the online marketplace world. Conversely, she said, “Amazon’s branding seems focused on delivery efficiency. Weiner’s Ltd.

Online 101

Online Branding Google Retail 101

PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Testing has generally been reserved for bigger and luxury retail brands. percent from 35.5

Retail 130

Retail How To Branding Strategy 130

PYMNTS

FEBRUARY 20, 2020

Innovations in 3D and augmented reality (AR) eCommerce are leveling the playing field and bringing conversion-centered visual technology to any online retailer. Our new platform is designed to help brands and creators realize that goal, and bring their products to life in minutes rather than weeks.”.

Retail 259

Retail Maine Google Technology 259

Perficient

MARCH 10, 2021

This phase is all about implementing digital marketing programs across channels to drive long-term success for your business. Now it’s time to run it with a successful digital marketing program across all channels. This is the critical phase of driving long-term digital marketing success for your business.

Video 309

Video Marketing Digital Marketing Channels Resources 309

PYMNTS

OCTOBER 21, 2020

21) that it is launching a new destination for electronics products to feature Certified Refurbished products, not from its sellers but from brands like De'Longhi, Dirt Devil, Hoover, Makita, Philips and Razer, which will sell exclusively on the eBay platform. The reCommerce trend continues to gain momentum. eBay announced on Wednesday (Oct.

Branding 192

Branding Samsung Meeting Millennials 192

PYMNTS

OCTOBER 6, 2020

“Our new in-store solution is yet another way to support merchants by offering a powerful budgeting tool that allows shoppers to spend their own money over time — whether they prefer to buy in a physical store or online.”. However, these purchases can be viewed as too costly in a market full of less expensive alternatives.

Millennials 200

Millennials Retail United States National 200

PYMNTS

AUGUST 20, 2018

The case against them, and the decision it rendered, deviated sharply from the traditional Sherman Act cases that accused companies of using their market power to raise prices to the detriment of the consumer. It vertically integrated its supply chain, building plants so that it could make and sell its own branded products at lower costs.

Regulation 105

Regulation Online Innovation Google 105

PYMNTS

AUGUST 14, 2017

There seems to be an awful lot of piling on these days on the big online platforms. Take a look at this chart, which lays out grocery chain market share. Walmart has the largest market share at 14.2 They seemed to be living in the last decade, when people really did just use Google or Bing to look for products.

Innovation 109

Innovation Online Google Millennials 109

PYMNTS

JUNE 5, 2019

Triad’s main business is selling advertising space on the websites of retailers and helping brands create digital advertising campaigns. Target and Walmart are trying to take a page from Amazon , which has morphed into a huge seller of ad space and is now the third largest online seller of ad space in the U.S. Amazon’s Pace.

Retail 165

Retail Video Google Branding 165

PYMNTS

FEBRUARY 26, 2020

The concept of brand voice took a literal turn this month, with Amazon’s latest rollout, Amazon Polly, an AWS product that provides neural network-based text-to-speech services. And in dining, restaurants are teaming with online platforms to bring diners their favorite menu items. 35 percent: Approximate portion of the U.S.

Technology 131

Technology Google Data Branding 131