Remove Branding Remove Google Remove Innovation Remove Marketing
article thumbnail

[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
article thumbnail

Google Buys Fossil Smartwatch Tech For $40M

PYMNTS

Fossil Group has announced that it is selling $40 million of intellectual property (IP) related to smartwatch technology to Google. In recent years, smartwatches have become Fossil’s fastest growing category — it launched smartwatches across 14 of its owned and licensed brands. million units in 2022. “The

Google 183
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Commercial Card Innovation Puts SMBs In The Spotlight

PYMNTS

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). This week’s commercial card innovation tracker includes the launch of business cards by American Express and Amazon in addition to one by Wyndham Hotel & Resorts and Barclays.

Cards 248
article thumbnail

Google Dumps Zagat

PYMNTS

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

Google 119
article thumbnail

Will Giving Brands A Voice Boost Conversation Commerce?

PYMNTS

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161
article thumbnail

Apple Seeks New Innovation Blood From Google X Founder

PYMNTS

Now that Apple’s less-than-stellar earnings report has had time to propagate throughout the industry, the commonsense takeaway is that the company has lost a piece of the innovation mojo that has defined the brand for so long. Matsuoka’s hiring is far more than a hollow marketing opportunity, though.

Apple 100
article thumbnail

Facebook And Google Payments Efforts Top Week’s News

PYMNTS

This edition includes news about Facebook’s new payments push, Amazon’s new robotics plan and why Google is working more closely with financial institutions. Google Dives Into DDAs. The branding will reflect the financial institutions and not Google. Amazon To Build $40M Robotics Innovation Hub Near Boston.

Google 139