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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand. The short answer is No. How to Get There.

Branding 378
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. The imperative for transformation has never been clearer, and this is highlighted in Forrester’s report, The Future Of Insurance.

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P&G Reports 50 Pct Jump In eCommerce Sales, Sees Lasting Shift To Online

PYMNTS

Pointing to increased demand for premium products and continued lifestyle changes from the coronavirus, Procter & Gamble reported an 8 percent increase in total revenues Wednesday, led by a 50 percent increase in its online sales. Constructive Disruption.

Online 292
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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

The company also launched a new co-branded Visa rewards card with Alliance Data. The center will bring about 200 jobs to the area, serving the Miami, Tampa and Orlando markets, and will also serve as a parcel fulfillment center for the entire southeastern United States.

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The Little Lingerie Brand That Could

PYMNTS

The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes.

Branding 100
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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Engage Net Promoter and Client Feedback Channels.

Strategy 158
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Walmart’s Bonobos Cuts Staffers To Buoy Sagging Online Sales

PYMNTS

The Wall Street Journal is reporting that a few dozen are being laid off in the company, which has about 600 employees. These decisions are not taken lightly, but we believe they are necessary to set the brand and business up for long term success,” a spokeswoman said. In 2018, it bought Elloqui, a plus-size women’s fashion brand.

Online 100