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CPG Brands Drive Innovation With Caffeinated Beverages

PYMNTS

Brands such as Phocus , however, are providing consumers with healthier beverage alternatives with options like caffeinated water , available in several flavors without calories or added sweeteners. All this, Today in Data. Americans are heavy consumers of caffeine, drinking plenty of coffee and soft drinks.

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Perficient’s Cloud Modern Data Platform Approach – Customer Journey & Capabilities

Perficient

can leverage the Modern Data Platform approach. This Digital Transformation approach will help enterprises looking to re-platform, helping various Line of Businesses embark on the journey for Self Service Analytics, Modern fully managed Data Platform services etc. We then present a Functional, Capability and technical Matrix.

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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Perficient

Roaming the convention floor, I found several exciting paths the industry is headed down and how it aligns with our view of digital modernization: Data is everywhere. Data and analytics remain key investment areas for insurance operations. Embedded Insurance is a rapidly evolving distribution channel.

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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

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Digital Innovation In Retail Amid The Pandemic 

PYMNTS

In retail innovation, many American consumers still want a digital-first shopping experience even after a COVID-19 vaccine. And in digital onboarding, geocoding and address verification tools can help retailers collect the most accurate data from clients to ensure streamlined deliveries. All this, Today in Data.

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Payments Innovation: Brand Of Choice Driven By Consumer Experience

PYMNTS

Not innovating is not an option. Perhaps in the early days of digital banking and mobile apps, innovative technology was a “nice to have,” but that is no longer the case. The Bank Innovation Readiness Index , in collaboration with payments solutions provider i2c , provides evidence to back that up. Methodology.