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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

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Open Banking and Ecosystems

Cisco

Open banking allows third-party financial services companies to access consumer banking, transaction, and other financial data via the secure use of APIs. It is about opening up information to spur innovation of third-party providers to build new, added-value offerings. Open banking happened. In the U.S.

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In Banking Innovation, Eyeing The Needs Of The ‘Digital Native’

PYMNTS

Depending on where you look, the chasm yawns wide when it comes to innovating with new technologies or features. In a PYMNTS interview with Karen Webster, Joe DeRosa, EVP of Global Sales at i2c , discussed the findings of the July 2019 Innovation Readiness Playbook , subtitled “Leveling the Playing Field for Different-Sized FIs.”

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Citizens Bank to push personalized ‘journeys’ based on data

Bank Innovation

On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.

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Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

BankInovation

This week, MLBM released its 2020 Brand Intimacy Study. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine. We’ve created what we call a ‘data intelligence platform’ that pulls together information on our customers, but […].

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How A Digital Makeover Could Be Key To CUs’ Member Acquisition Plans

PYMNTS

Competition for customers — especially millennials — from larger banks and FIs has long required credit unions to keep pace with their more innovative counterparts. This often means providing digital solutions and convenient banking options despite smaller technology and innovation budgets, however.

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Digital Transformation Demands a Culture of Innovation

The Financial Brand

Creating an innovation culture with data, advanced analytics and technology will position organizations for successful digital transformation. The post Digital Transformation Demands a Culture of Innovation appeared first on The Financial Brand.